Facebook profiles capture true personality, according to new psychology research

December 1, 2009

Online social networks such as Facebook are being used to express and communicate real personality, instead of an idealized virtual identity, according to new research from psychologist Sam Gosling at The University of Texas at Austin.

"I was surprised by the findings because the widely held assumption is that are using their profiles to promote an enhanced impression of themselves," says Gosling of the more than 700 million people worldwide who have online profiles. "In fact, our findings suggest that online profiles convey rather accurate images of the profile owners, either because people aren't trying to look good or because they are trying and failing to pull it off.

"These findings suggest that online social networks are not so much about providing positive spin for the profile owners," he adds, "but are instead just another medium for engaging in genuine social interactions, much like the telephone."

Gosling and a team of researchers collected 236 profiles of college-aged people from the United States () and Germany (StudiVZ, SchuelerVZ). The researchers used to assess the profile owners' actual personality characteristics as well as their ideal-personality traits (how they wished to be). The included: extraversion, agreeableness, conscientiousness, neuroticism and openness.

In the study, observers rated the profiles of people they did not know. These ratings were then compared to the profile owners' actual personality and their ideal-personality. Personality impressions based on online social network profiles were accurate and were not affected by profile owners' self-idealization.

Accuracy was strongest for extraversion — paralleling results of face-to-face encounters — and lowest for neuroticism. Those findings were consistent with previous research showing that neuroticism is difficult to detect without being in person.

"I think that being able to express personality accurately contributes to the popularity of online social networks in two ways," says Gosling. "First, it allows profile owners to let others know who they are and, in doing so, satisfies a basic need to be known by others. Second, it means that profile viewers feel they can trust the information they glean from online social network profiles, building their confidence in the system as a whole."

Gosling recently co-authored a study on how first impressions do matter when it comes to communicating personality through appearance. For his latest personality research, he focuses his attention to personality in relation to online social networks.

More information: Findings will be published in an upcoming issue of Psychological Science.

Source: University of Texas at Austin (news : web)

Explore further: Researchers identify personality traits

Related Stories

Researchers identify personality traits

April 3, 2009

Researchers from Boston University School of Medicine's (BUSM) New England Centenarian Study have noted specific personality traits associated with healthy aging and longevity amongst the children of centenarians. The work ...

Facebook to keep profiles of the dead

October 27, 2009

(AP) -- Death doesn't erase the online footprints that people leave in life and Facebook won't either, though it will make some changes.

Recommended for you

How the finch changes its tune

August 3, 2015

Like top musicians, songbirds train from a young age to weed out errors and trim variability from their songs, ultimately becoming consistent and reliable performers. But as with human musicians, even the best are not machines. ...

Machine Translates Thoughts into Speech in Real Time

December 21, 2009

(PhysOrg.com) -- By implanting an electrode into the brain of a person with locked-in syndrome, scientists have demonstrated how to wirelessly transmit neural signals to a speech synthesizer. The "thought-to-speech" process ...

0 comments

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.