Bing and Google gaining at Yahoo!'s expense: comScore

Dec 17, 2009
The websites of Bing, Microsoft and Yahoo. Bing and Google gained ground in the Internet search market in November as they evidently lure people away from Yahoo!, according to fresh figures from industry-tracker comScore.

Bing and Google gained ground in the Internet search market in November as they evidently lure people away from Yahoo!, according to fresh figures from industry-tracker comScore.

The gap between Yahoo! and search engines narrowed as the California Internet firm's share of the market sank .5 percent to 17.5 percent and Bing's rose to 10.3 percent, comScore figures posted online indicate.

extended its lead in the search market a couple of tenths of a percent to 65.6, according to comScore.

Microsoft and Google have been consistently upgrading online search service features in what has thus-far been a lop-sided duel favoring the Mountain View, California-based Internet king.

The competitors have made priorities of improving mobile search offerings and incorporating real-time content from popular online communities such as Twitter, MySpace and .

November was the sixth month in a row of modest gains in search share for Bing, which Microsoft unveiled in June accompanied by a 100-million-dollar advertising campaign in a bid to challenge search juggernaut Google.

Yahoo! and Microsoft unveiled a 10-year Web search and advertising partnership in July that set the stage for a joint offensive against Google.

Under the agreement, ! will use Microsoft's on its own sites while also providing the exclusive global sales force for premium advertisers.

The agreement between the Internet portal and software giant, which is subject to review by US anti-trust regulators, is expected to close in early 2010.

Explore further: Snapchat gets $537 million in fresh funding

Related Stories

Bing gains search market share, nears 10 percent

Nov 17, 2009

Microsoft's new Internet search engine Bing increased its share of the US search market in October, edging up half-a-point to nearly 10 percent, online tracking firm comScore said Tuesday.

Microsoft search engine makes steady progress

Oct 14, 2009

Bing, Microsoft's new search engine, is making steady if unspectacular progress in its bid to wrest a bigger share of the lucrative US search and advertising market away from Google.

Microsoft's Bing increases US search share

Sep 22, 2009

Microsoft's new search engine Bing posted a slight increase in its share of the US search market in August, the third month in a row of modest gains, according to online tracking firm comScore.

Google users loyal: comScore

Aug 15, 2009

The planned Microsoft-Yahoo! online search tie-up has promise but must overcome people's fierce loyalty to market king Google, industry tracker comScore said Friday.

Recommended for you

US judge jails Silk Road mastermind for life (Update)

18 hours ago

The American convicted of masterminding the criminal website Silk Road was sentenced in court Friday to life in prison over the online enterprise that sold $200 million in drugs to customers worldwide.

Slow start, gradual improvement for US Internet gambling

May 28, 2015

Internet gambling is off to a slow start in the United States, with banks hesitant to handle credit card payments for online bets and some politicians and casino moguls pushing to ban it, but there remains potential for great ...

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.