YouTube pacts heighten copyright vigilance

October 7, 2009
YouTube webpage. YouTube on Wednesday said it will be able to quickly track snippets from live television shows thanks to new partnerships with three broadcast video delivery specialty firms.

YouTube on Wednesday said it will be able to quickly track snippets from live television shows thanks to new partnerships with three broadcast video delivery specialty firms.

Google has been working to assuage piracy worries of film and television studios since the Mountain View, California, Internet powerhouse bought in 2006 in a deal valued at 1.65 billion dollars.

YouTube said alliances with broadcast delivery and management titans Harmonic, Telestream, and Digital Rapids will let it speedily recognize content from live events posted at the video-sharing service.

Many media companies will be able to give YouTube reference files, or "," of video almost as soon as it is produced so fresh content can be identified, product manager George Salem said in an official blog post.

"Our partners will be able to provide us with reference files in a few minutes, allowing them to block, leave up, or monetize videos of their live events on YouTube in near real time," Salem said.

YouTube is meshing its content identifying tools with Harmonic, Telestream, and Digital Rapids technology used by major studios such as Time Warner and the BBC to convert video for broadcast on mobile phones, cable networks, and the Internet.

"By integrating Content ID with this technology, YouTube is effectively inside broadcast headquarters, helping to convert footage into reference files almost instantaneously," Salem said.

YouTube launched Content ID about two years ago to provide tools to stop copyrighted works from being shared at the globally popular service.

Content ID reportedly scans more than 100 years of video daily looking for copyrighted material and lets owners post money-making ads or have snippets yanked.

About a third of the "monetized views" from YouTube videos stem from copyright owners using Content ID, according to Salem.

"We're excited about what our Content ID partners will now be able to do," Salem said, referring to the partnerships announced on Wednesday. "We still have work to do, but we're happy with how far we've come in only two years."

(c) 2009 AFP

Explore further: Google tightens bonds with YouTube users

Related Stories

YouTube doubles video file size to 2G

July 1, 2009

Video-sharing site YouTube announced on Wednesday that it was doubling the size limit for uploads to its website to allow users to post more high-definition (HD) video.

YouTube to offer online movie rentals

September 2, 2009

YouTube is considering streaming movies for rental, a move that would see the free video-sharing site charging for content for the first time, The Wall Street Journal reported Wednesday.

Recommended for you

Smart home heating and cooling

August 28, 2015

Smart temperature-control devices—such as thermostats that learn and adjust to pre-programmed temperatures—are poised to increase comfort and save energy in homes.

Smallest 3-D camera offers brain surgery innovation

August 28, 2015

To operate on the brain, doctors need to see fine details on a small scale. A tiny camera that could produce 3-D images from inside the brain would help surgeons see more intricacies of the tissue they are handling and lead ...

Team creates functional ultrathin solar cells

August 27, 2015

(Phys.org)—A team of researchers with Johannes Kepler University Linz in Austria has developed an ultrathin solar cell for use in lightweight and flexible applications. In their paper published in the journal Nature Materials, ...

Interactive tool lifts veil on the cost of nuclear energy

August 24, 2015

Despite the ever-changing landscape of energy economics, subject to the influence of new technologies and geopolitics, a new tool promises to root discussions about the cost of nuclear energy in hard evidence rather than ...

0 comments

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.