Apple unveils new features for desktop, laptop models

Oct 21, 2009 By Troy Wolverton

Apple on Tuesday updated its consumer desktop and laptop lines, one day after announcing record quarterly computer sales.

The Cupertino, Calif., company updated its all-in-one iMac desktop, its entry-level Mac mini desktop and its plastic-shelled MacBook lines. The new models will generally have faster processors and larger hard drives.

But each line will also get some new features:

• The MacBooks, like Apple's more expensive MacBook Pro models, will now include a redesigned case, energy-efficient LED-backlit screens and a more powerful battery that says will last up to seven hours on a charge.

• The iMacs will include larger displays and will now come with a wireless keyboard and a new, multi-touch mouse. Apple is also cutting the price on its two top models by $100 and $200, respectively.

• Apple is introducing a new $999 model of the Mac mini, which will run the server edition of the Mac operating system and include an extra instead of a DVD drive.

This video is not supported by your browser at this time.

All of the new models are available immediately.

"There's never been a better time to switch to a Mac," Phil Schiller, Apple's vice president of worldwide marketing, said in a statement.

Apple typically refreshes its computer lines twice a year, in the spring, before the graduation and back-to-school shopping seasons, and in the fall, before the holiday season. Apple last updated its line in May. It last updated its consumer desktop lines in March.

Still, the updates were made in a somewhat low-key fashion for Apple, announced via news release rather than at a press event. Last month, for instance, the company announced an updated lineup of iPod music players at an event in San Francisco.

Both sets of updates come as the company is gearing up for the holidays, when it typically sees an upsurge in sales.

Monday, Apple reported a standout quarterly revenue and profit that were driven in part by computer sales. The company sold 3.05 million Macintosh computers in its fiscal fourth quarter, which ended in September. That was up 17 percent from the year-prior quarter and the most it had ever sold in a single period.

But the overall sales number hid the diverging fortunes of Apple's computer lines. Apple sold only 787,000 computers in the quarter, which was down 16 percent from the year-prior period. Meanwhile, it sold 2.3 million notebooks, which was up 35 percent year over year.

Related story: Apple updates iMac line, adds 'multitouch' mouse (w/ Video)
___

(c) 2009, San Jose Mercury News (San Jose, Calif.).
Visit MercuryNews.com, the World Wide Web site of the Mercury News, at www.mercurynews.com
Distributed by McClatchy-Tribune Information Services.

Explore further: Hidden cameras, invisibility cloaks in Israeli spy expo

Related Stories

BlackBerry Storm 2 coming soon (w/ Video)

Oct 20, 2009

(PhysOrg.com) -- RIM are soon to release their updated BlackBerry, the Storm 2 smart phone, with a more streamlined design and touch-sensitive buttons instead of the hardware buttons of the first version.

Recommended for you

Hidden cameras, invisibility cloaks in Israeli spy expo

2 hours ago

Hidden cameras, invisibility cloaks and mini-drones were among the gadgets on display Tuesday at an exhibition of Israeli surveillance technology, offering a rare peek into the secretive world of Israeli ...

In the UK, bPay offers fob, band or sticker options

23 hours ago

Method of payment: "Cash or credit?" The two options sound so yesterday. In the UK, technology support in banking offers a new type of menu—band on the wrist, fob or sticker. The three new devices from ...

Apple Watch lands in competitive S. Korea market

Jun 26, 2015

Apple's first smartwatch landed in South Korea, one of the world's most competitive markets Friday, drawing a good response from fans, but analysts cast doubt on its long-term success there, citing a tough ...

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.