Affluent and urban drawn to online social networks: Nielsen

September 26, 2009
This handout image from 2007 courtesy of Facebook.com, shows founder Mark Zuckerberg on his profile page. Market-tracker Nielsen reported on Friday that the ranks of US online social network users continue to grow, with cyber communities tending to attract people who are affluent and urban.

Market-tracker Nielsen reported on Friday that the ranks of US online social network users continue to grow, with cyber communities tending to attract people who are affluent and urban.

"Nielsen's online data shows that about half of the US population visited a website in the last year and that number grows every quarter," said Nielsen Claritas research executive Wils Corrigan.

Facebook users in particular have "largely upscale" profiles and are far more likely than MySpace members to also be part of , a social network focused on business and career connections, according to Nielsen.

People prone to posting blogs or "tweeting" at microblogging service Twitter did not tend to be affluent, but they were likely to live in cities such as New York, Chicago, San Francisco and Los Angeles, Nielsen reported.

Bloggers and "tweeters" were much more inclined to be members of social networks, the most visited of which were Facebook, MySpace, Blogger, Twitter, WordPress, ClassmatesOnline, and LinkedIn.

(c) 2009 AFP

Explore further: Is quitting Twitter more popular than re-tweeting?

Related Stories

Social networking aggregator sues Facebook

July 10, 2009

(AP) -- In a counter-punch to the world's biggest online hangout, a small Web company called Power.com has sued Facebook, saying it doesn't follow its own policy of giving users control over their content.

Facebook, Nielsen team up to measure ad performance

September 22, 2009

Facebook, in a move aimed at boosting its appeal to advertisers, teamed up with measurement company Nielsen on Tuesday to allow marketers to better gauge ad performance on the social network.

Recommended for you

Power grid forecasting tool reduces costly errors

July 30, 2015

Accurately forecasting future electricity needs is tricky, with sudden weather changes and other variables impacting projections minute by minute. Errors can have grave repercussions, from blackouts to high market costs. ...

Netherlands bank customers can get vocal on payments

August 1, 2015

Are some people fed up with remembering and using passwords and PINs to make it though the day? Those who have had enough would prefer to do without them. For mobile tasks that involve banking, though, it is obvious that ...

Microsoft describes hard-to-mimic authentication gesture

August 1, 2015

Photos. Messages. Bank account codes. And so much more—sit on a person's mobile device, and the question is, how to secure them without having to depend on lengthy password codes of letters and numbers. Vendors promoting ...

0 comments

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.