Wal-Mart to sell goods from other vendors on Web

August 31, 2009

(AP) -- Wal-Mart Stores Inc. has launched an addition to its online business that has outside retailers selling nearly 1 million new items through Walmart.com, a move that could help the world's largest retailer catch up in the online world.

The Walmart Marketplace has products from categories that include home, baby, toys, apparel, sporting goods and sports memorabilia. The company said it picked the retailers - including eBags, CSN Stores and Pro Team - because they have large product assortments and solid customer service track records.

Retail consultant Burt Flickinger III said can use online sales an area for growth, especially considering how the company's stores have saturated much of the U.S. market. He said Wal-Mart can also draw online customers from the European continent and South Korea, where it no longer has stores.

"This gives Wal-Mart a chance to close the widening gap with Amazon.com and Apple," Flickinger said.

Apple has knocked off Wal-Mart as the top music seller, and Amazon has posted healthy sales gains of late, though its second-quarter earnings in July came in below expectations. In its second quarter, Wal-Mart posted its first drop in sales at stores open at least a year, indicating a need to find new growth areas.

"Online is one key growth frontier Wal-mart has yet to conquer," Flickinger said. Bringing in established companies is faster than the company developing such a massive addition itself, he said.

Flickinger said that with Mike Duke taking over this year as Wal-Mart Stores president and CEO, the company has moved other managers into place to build sales across Wal-Mart's divisions.

"Wal-Mart is fully focused on winning against every key competitor on land and online," Flickinger said.

On the Web site, payment for products ordered from the partner companies is handled by Walmart.com. The partner retailer will handle shipping and customer service. Wal-Mart says it plans to add more companies.

The names of the different retailers are listed on individual product pages. The had centerpiece placement on the Walmart.com site Monday.

©2009 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Explore further: Wal-Mart to go solar to save energy

Related Stories

Wal-Mart to go solar to save energy

October 28, 2005

Wal-mart has announced that energy efficiency and renewable energy such as roof solar panels are part of its corporate goals for its U.S. stores.

Research Suggests RFID Is Making A Difference

November 16, 2005

Preliminary results of a University of Arkansas study for Wal-Mart Stores Inc. showed that the use of RFID technology reduced out-of-stocks by 26 percent. The RFID Research Center, a subunit of the Information Technology ...

Wal-Mart to sell Verizon prepaid wireless

March 10, 2006

Verizon Wireless further entrenched itself in the battle for prepaid wireless phone customers Thursday, announcing that their INpulse pay-as-you-go service is now available at all U.S. Wal-Mart stores.

Wal-Mart Shoots Down Cheap HD DVD Rumor

April 27, 2007

Wal-Mart denied rumors that it had placed a substantial order with a Taiwan supplier for ultra-cheap HD DVD players that could swing the format wars in that direction.

Like Apple, Amazon, Wal-Mart change music prices

April 8, 2009

(AP) -- Apple's iTunes Store isn't the only one that has adjusted prices for its digital song downloads recently: Changes are showing up at Amazon's and Wal-Mart's online music stores, too.

Recommended for you

Magnetic fields provide a new way to communicate wirelessly

September 1, 2015

Electrical engineers at the University of California, San Diego demonstrated a new wireless communication technique that works by sending magnetic signals through the human body. The new technology could offer a lower power ...

0 comments

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.