July 8, 2009

Amazon lowers Kindle e-book reader price to $299

A woman holds the new Amazon Kindle 2 at an unveiling event
A woman holds the new Amazon Kindle 2 at an unveiling event at the Morgan Library & Museum in February 2009 in New York City.

(AP) -- Amazon.com Inc. has lowered the price of its Kindle electronic book reader by $60. It's now selling for $299, in an effort to attract more bookworms to the device.

On Wednesday the online retailer's Web site was listing the Kindle for $299 instead of the $359 tag the device has had since its debut in 2007. It's not clear whether this is a short-term promotion or a permanent change. Amazon did not announce the price cut or have an immediate comment.

Amazon has not disclosed Kindle sales figures, and the publishing industry has said account for less than 1 percent of book sales. But it is a fast-growing, competitive segment.

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