(AP) -- Amazon.com Inc. has lowered the price of its Kindle electronic book reader by $60. It's now selling for $299, in an effort to attract more bookworms to the device.
On Wednesday the online retailer's Web site was listing the Kindle for $299 instead of the $359 tag the device has had since its debut in 2007. It's not clear whether this is a short-term promotion or a permanent change. Amazon did not announce the price cut or have an immediate comment.
Amazon has not disclosed Kindle sales figures, and the publishing industry has said e-books account for less than 1 percent of book sales. But it is a fast-growing, competitive segment.
PhysOrg.com content is available on Kindle: Science and Technology News - PhysOrg.com (Kindle Edition)
©2009 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
Explore further: Finger gestures will tell your smartwatch what to do