Bing luring Internet searchers: comScore

Jun 09, 2009
A Microsoft stand at a high-tech fair
Visitors check out offerings at the stand of software giant Microsoft at the world's biggest high-tech fair, the CeBIT in March 2009 in Hanover. Microsoft's new Internet search engine Bing boosted the software giant's share of the US market in the week following its release, industry tracking firm comScore reported Tuesday.

Microsoft's new Internet search engine Bing boosted the software giant's share of the US market in the week following its release, industry tracking firm comScore reported Tuesday.

Microsoft's share of search results pages in the United States rose two percent to 11.1 percent the week after being rolled out, according to comScore.

"It appears to be off to a good start," said comScore vice president Mike Hurt.

"The ultimate performance of Bing depends on the extent to which it generates more trial through its extensive launch campaign and whether it retains those trial users."

gave Bing a public debut on May 28 and said it would be deployed worldwide by June 1.

The US software colossus described Bing as a "Decision Engine" aimed at helping people make buying decisions, plan trips, research health matters or find local businesses.

Bing's launch came in the wake of Google and Yahoo! announcing refinements to their search services and the launch of a Alpha query engine that delivers answers instead of lists of websites.

replaces MSN Live , which has languished in a distant third place behind market-leading Google and second-place Yahoo!

(c) 2009 AFP

Explore further: After a decade online, YouTube is redefining celebrity

Related Stories

Google ups share of Web search

May 18, 2009

Google increased its share of the US online search market in April while Yahoo! and Microsoft both lost ground, according to figures released on Monday by tracking firm comScore.

Bing it on: Microsoft overhauls search, again

May 28, 2009

(AP) -- Microsoft Corp. is rolling out a redesigned search site in the coming days and hopes it will lure more Web surfers than the two most recent incarnations, Live Search and MSN Search.

Google leads in search, trails elsewhere

May 23, 2006

While recently released numbers show Google continuing to dominate the search-engine market, statistics from industry researchers Hitwise suggest other Google products and services have a way to go to catch ...

Recommended for you

ICANN chief stepping down in early 2016

May 21, 2015

The head of the group that oversees all Internet addresses will step down early next year, after a plan to end US oversight of the key nonprofit organization.

How alternative currencies could catch on and cash in

May 21, 2015

Alternatives to cash, like Bitcoin and Uber, may never replace the coins in our pockets or paper bills in our wallets, but they are creating significant social and economic impacts, and with some design adjustments, ...

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.