Apple 'to design own computer chips'

April 30, 2009
Apple is building the capability to design its own computer chips in a strategic shift aimed at cutting its reliance on outside suppliers, The Wall Street Journal reported Thursday.

Apple is building the capability to design its own computer chips in a strategic shift aimed at cutting its reliance on outside suppliers, The Wall Street Journal reported Thursday.

The newspaper, citing people familar with Apple's plans, said the iconic California company hopes the move will lead to exclusive features for its popular gadgets and shield Apple's work from rivals.

The Journal said has been hiring new employees from the , including engineers to create multifunction chips that are used in cellphones.

Among the new hires, the newspaper said were two former employees of maker Advanced Micro Devices.

It said Apple could use the internally developed chips to reduce the power consumption of its iPhone and iPod touch devices, and possibly add graphics circuitry to play realistic game software and high-definition videos.

The Journal said internally designed chips were not expected to emerge from Apple until next year at the earliest.

The newspaper noted that Apple's strategy runs counter to the trend among most big electronics companies to outsource the development of chips and other components to external suppliers.

Apple last year purchased microchip designer P.A. Semi and the Journal said Apple chief executive Steve Jobs told employees of the Silicon Valley start-up at the time that Apple wanted to develop chips internally.

(c) 2009 AFP

Explore further: Briefs: Apple secures memory supply to 2010

Related Stories

Apple to launch '06 products

January 9, 2006

Tech analysts and electronics retailers will be watching San Francisco this week to see if Apple can top the iPod.

Steve Jobs Blogs on Making Apple Greener

May 3, 2007

The Apple CEO's latest post outlines Apple's plans to become environmentally friendlier through safer display technology and an expanded iPod recycling program.

Is Apple gearing up for the iPhone nano?

January 2, 2009

Apple Inc. may be gearing up to introduce cheaper iPhone and MacBook models in 2009, possibly including a device dubbed the iPhone nano, an analyst said Wednesday.

AT&T wants to extend iPhone deal until 2011: WSJ

April 15, 2009

US telecom giant AT&T Inc. is seeking to extend until 2011 the deal with Apple making it the exclusive service provider for the iPhone in the United States, The Wall Street Journal said Wednesday.

Recommended for you

Inferring urban travel patterns from cellphone data

August 29, 2016

In making decisions about infrastructure development and resource allocation, city planners rely on models of how people move through their cities, on foot, in cars, and on public transportation. Those models are largely ...

How machine learning can help with voice disorders

August 29, 2016

There's no human instinct more basic than speech, and yet, for many people, talking can be taxing. 1 in 14 working-age Americans suffer from voice disorders that are often associated with abnormal vocal behaviors - some of ...

Apple issues update after cyber weapon captured

August 26, 2016

Apple iPhone owners on Friday were urged to install a quickly released security update after a sophisticated attack on an Emirati dissident exposed vulnerabilities targeted by cyber arms dealers.

6 comments

Adjust slider to filter visible comments by rank

Display comments: newest first

sex_doctor
2.5 / 5 (4) Apr 30, 2009
It makes perfect sense. This way Apple will guarantee the quality of their products. Developing good hardware is as big of a challenge as developing good software if not bigger.
docknowledge
4.5 / 5 (2) Apr 30, 2009
It's a tactic that Hewlett-Packard tried in the 1970s and 1980s. A reason that their chip-making was eventually scaled back is that even though the chips were custom and very good quality, eventually generic chips became so much cheaper, it was more cost effective to use two or three of them to duplicate the custom chip's function.

With Apple, there's probably not the option to take up all that space? Or perhaps they have some very tricky things up their sleeves they don't wish to advertise whatsoever.
sex_doctor
1.3 / 5 (3) Apr 30, 2009
These days memory is cheaper than ever. I do not see why every device provides their own software. No more install DVDs. Just plug your device and it will automatically set itself or install the drivers on the host system. IPhone is the perfect example that there is a combination of software hardware to have a successful product in the stores. Anyway developing hardware is fun and I do not see how software can be without hardware. Hardware is poised to evolve.
Fazer
4 / 5 (1) Apr 30, 2009
Seeing as though they have an affinity for filing patents, perhaps what they want to do is design their own chips, then farm the production out to other companies who might be able to mass produce the chips at a lower cost than Apple.

They could then keep the technologies to themselves, or license them out, or even allow these 2nd party companies to sell the actual chips on the open market and make royalties on those sales.
phystic
not rated yet May 01, 2009
well.... if GrandCentral in 10.6 is as integrated as it can be, allowing for much of the main CPU work to be moved from the CPU, then I guess tactics like this might play even more-so into such a strategy. Interesting move though, here's to GrandCentral being at least as properly implemented as CUDA.
legonadir
1 / 5 (1) May 08, 2009
Great their own chips that only decode shit dled from itunes.

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.