Ballmer reiterates interest in Yahoo talks

Mar 19, 2009 By ANDREW VANACORE , AP Business Writer

(AP) -- Microsoft Corp. Chief Executive Steve Ballmer is still signaling an interest in a deal to buy part of Yahoo Inc.

Ballmer said at a technology and media summit Thursday in New York that a deal would help improve Microsoft's Web search business by expanding the base of users. More people using the search engine means more advertisers. And, Ballmer says, a larger pool of advertisers will allow for more tailored ads next to search queries.

Ballmer said he has had only one conversation with since she became Yahoo's chief executive in January. Ballmer said he congratulated her and said he'd like to chat at some point about a possible deal.

Bartz's predecessor as CEO, , rebuffed a $47.5 billion offer from last year. Since then Microsoft has said several times it would be open to a deal involving the companies' search engines.

Meanwhile, Microsoft has continued to develop its own search technology as it struggles to catch up with Inc. and Yahoo. The internal name for one of Microsoft's new search concepts is Kumo, which has prompted some quizzical comments and sneers since it was leaked in a staff memo. It probably will not be known as Kumo when it goes public, Ballmer indicated Thursday. "We need a name," he said.

Yahoo shares rose 53 cents, 4 percent, to $13.95 in morning trading. Microsoft shares were up 11 cents at $17.07.

©2009 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Explore further: Coal, medicine, trains top Tokyo's Asia infrastructure plan

Related Stories

Silicon Valley aims for Cuba, but treads carefully

May 19, 2015

If Horacio Nunez grew up in the United States instead of Cuba, the 26-year-old software engineer might have spent hours of his youth surfing the Web. But he had no Internet connection to his Havana home, so he learned how ...

Yahoo unveils new online video series

Apr 28, 2015

US Internet giant Yahoo said it was expanding its online offerings, unveiling 18 new video series with which it hopes to attract a larger audience and advertisers.

Microsoft, Yahoo update search agreement

Apr 16, 2015

Microsoft and Yahoo have updated their search partnership to allow more flexibility in searches and end Yahoo's exclusive sales force role with advertisers.

Recommended for you

Domino's taking orders via tweet

9 hours ago

Domino's on Wednesday launched perhaps the easiest way to satisfy a pizza craving this side of mind reading: order by tweet.

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.