Ad watchdog: Cablevision Internet not 'fastest'

March 27, 2009 By PETER SVENSSON , AP Technology Writer

(AP) -- Cablevision Systems Corp. should stop saying its Internet service is "the fastest around," the advertising industry's self-regulatory body said Thursday, in response to complaints from competitor Verizon Communications Inc.

Cablevision should also stop saying it has "America's most advanced fiber optic network," the National Division Council of Better Business Bureaus said. Like other companies, Cablevision uses in its network but connects homes with coaxial cable, not optical fiber.

Verizon's new FiOS service, which competes with Cablevision in New York and New Jersey, does draw optical fiber all the way to homes. Cable companies around the country have been claiming in ads that their networks "are fiber" as a way to counter Verizon's marketing.

The NAD said Cablevision was free to say it has an "advanced hybrid fiber optic network."

Cablevision said it would take the NAD's opinions into account for future advertising. Spokesman Jim Maiella noted that the NAD supported Cablevision's claim that its cable modems are up to five times faster than Verizon's DSL service, which predates FiOS.

Cablevision's Optimum Online Internet service has a maximum download speed of 30 megabits per second. FiOS can do 50 megabits per second.

Cablevision challenged Verizon's advertising claims for FiOS last year. The NAD recommended, among other things, that Verizon stop claiming that FiOS produced a TV picture that's "so much more bright." The brightness of a TV picture depends on the settings of the TV, not on the signal.

Verizon was also sued last week by the state of New Jersey, which said the company charged consumers higher prices for FiOS than those quoted in door-to-door solicitations and ads. Verizon has disputed the allegations.

©2009 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Explore further: Verizon beefs up TV content

Related Stories

Verizon beefs up TV content

August 29, 2005

Verizon signed agreements Monday with The America Channel, Blackbelt TV, Expo TV, LIME and the Pentagon Channel for content for its own television network.

Calif. protects Verizon's IP switch turf

September 23, 2005

Verizon says a regulatory ruling in California opens the door for the company's push into packet-switch technology for next-generation broadband telephony.

Public TV goes digital

June 16, 2006

Subscribers of Verizon's fiber-optic FiOS TV service will now have an option of high-definition public television.

Recommended for you

Roboticists learn to teach robots from babies

December 1, 2015

Babies learn about the world by exploring how their bodies move in space, grabbing toys, pushing things off tables and by watching and imitating what adults are doing.

Xbox gaming technology may improve X-ray precision

December 1, 2015

With the aim of producing high-quality X-rays with minimal radiation exposure, particularly in children, researchers have developed a new approach to imaging patients. Surprisingly, the new technology isn't a high-tech, high-dollar ...

Making 3-D imaging 1,000 times better

December 1, 2015

MIT researchers have shown that by exploiting the polarization of light—the physical phenomenon behind polarized sunglasses and most 3-D movie systems—they can increase the resolution of conventional 3-D imaging devices ...

1 comment

Adjust slider to filter visible comments by rank

Display comments: newest first

not rated yet Mar 28, 2009
Who gives a crap? If you are silly enough to choose an ISP based on the speeds they claim in their ads, rather than looking at the stats... your loss.

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.