Intel, ASUS Launch Project to Create Community-Designed PCs

October 29, 2008

Consumers become product designers at, a Web site launched today by Intel Corporation and ASUS. is where consumers can collaborate with each other and with Intel and ASUS to design innovative new products. The plan is for the two companies to deliver to market what could be the world's first community-designed PCs. will enable a global conversation about the ideal elements of PCs. Visitors to the site can share ideas, vote on submitted concepts and engage in discussions with other community members about the qualities of the "dream" PC.

"Intel believes the spark for innovation can come from anywhere," said Mike Hoefflinger, general manager of Intel's Partner Marketing Group. "That's why Intel is working with ASUS to tap into the creative energy of consumers as they share ideas on designing their ideal PC. Intel is committed to encouraging conversations with consumers and giving people a voice in the design of technology they use every day."

The community will be divided into three conversation groups, addressing three of the most popular consumer PC categories: netbooks, notebooks and gaming notebooks. Intel and ASUS hope to bring to market a consumer-inspired product that simplifies and enhances computing needs with Intel and ASUS technology in each category. The PCs will be powered by Intel Atom, Intel Centrino 2 and Intel Centrino 2 Extreme processors.

Prizes will be rewarded to select participants for their creative role in this project. Details on prizes will be announced at a later date.

Provided by Intel

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