NBC Universal, ad agency to create product-centered programs

April 18, 2008
NBC Universal, ad agency to create product-centered programs (AP)
Actress Rosario Dawson is seen during the production of a Public Service Announcement for Voto Latino in Encino, Calif., in this Dec. 19, 2007 file photo. A newly formed NBC Universal production unit is teaming up with an advertising agency to create programs around sponsors' products. A science-fiction series starring Dawson called "Gemini Division" will be among the first made. (AP Photo/Damian Dovarganes, file)

(AP) -- A newly formed NBC Universal production unit is teaming up with an advertising agency to create programs around sponsors' products, the company said.



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