Marketing linked to fast food frequency

January 26, 2008

A U.S. study suggests marketing plays a role in how often parents buy fast food for their children.

A survey by Sonya Grier, a marketing professor at American University's Kogod School of Business, found that greater exposure to fast food advertising was linked to beliefs that eating fast food is a regular practice of family, friends and others in their communities. The more parents perceived fast food consumption as a socially normal behavior, the more frequently their children ate fast food.

The questionnaire was administered to parents of children ages 2 to 12 at eight community health centers on the United States' East Coast and in Puerto Rico, the university said Friday in a release.

Hispanics and African Americans reported being exposed to more fast-food marketing and having greater access to fast-food than whites. Hispanics also reported significantly more positive attitudes toward fast-food than did whites. Asian parents expressed the least normative views of fast food consumption, the report said.

The findings were published in the American Marketing Association's Journal of Public Policy & Marketing.

Copyright 2008 by United Press International

Explore further: GMO food animals should be judged by product, not process, scientists say

Related Stories

A simple, rapid test to help ensure safer meat

November 18, 2015

Deciding whether to cook or toss a steak that's been in the fridge for a few days calls for a sniff test. This generally works well for home cooks. But food manufacturers that supply tons of meats to consumers require more ...

Why restaurants play music while you eat

September 28, 2015

Research in India has found that restaurateurs in different food establishments there can influence how long their customers stay, how much they eat and whether or not they come back for seconds. The study of music as an ...

Recommended for you

Biologists trace how human innovation impacts tool evolution

November 24, 2015

Many animals exhibit learned behaviors, but humans are unique in their capacity to build on existing knowledge to make new innovations. Understanding the patterns of how new generations of tools emerged in prehistoric societies, ...

How experienced buyers can mitigate economic bubbles

November 19, 2015

(—Over the last decade, many people got a tough primer on the effects of economic bubbles, as the bursting of the 2007-2008 housing bubble sent shockwaves through most of the major world economies. But property ...

First Londoners were multi-ethnic mix: museum

November 23, 2015

A DNA analysis of four ancient Roman skeletons found in London shows the first inhabitants of the city were a multi-ethnic mix similar to contemporary Londoners, the Museum of London said on Monday.


Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.