Google: No Filtering Software, Just Strong Revenue

April 20, 2007

Google's revenue reached $3.66 billion for the first quarter, a 63 percent jump from this time last year and a 14 percent jump from fourth quarter of 2006, company executives announced Thursday.

Google's revenue reached $3.66 billion for the first quarter, a 63 percent jump from this time last year and a 14 percent jump from fourth quarter of 2006, company executives announced Thursday.

Google-owned sites saw a dramatic jump, with $2.28 billion in revenue, or a 76 percent increase from one year ago. The revenue didn't include numbers from DoubleClick, which Google acquired earlier this week.

George Reyes, Google's chief financial officer, touted the company's international gains, which reached $1.71 billion in revenue, or 47 percent of the total. The United Kingdom took up $578 million of that $1.71 billion, though Google also saw growth in Germany, Spain and France, Reyes said.

Most of the $597 million the company spent on capital expenditures went toward data centers, servers and networking costs, Reyes said.

Google has added more than 1,500 employees in 2007 for a current total of 12,238. Reyes said he expects a "continued growth in headcount."

Executives focused a good deal of their time on Google's advertising business.

Clients have "realized there is efficiency in online advertising," said Sergei Brin, Google's president of technology. "Advertisers don't have all the metrics they need to decide which ads to run where and we think we can expand that more to broader kinds of media – not just static images."

"With the acquisition of Double Click, we think we can make more advertisers much more efficient," Brin said.

"We've been incorporating the quality component into ads from the start," said Jonathan Rosenberg, Google's director of business development, pointing to February changes Google made to its quality-based bidding.

"We added to the front-end the ability to give advertisers transparency into their quality," Rosenberg said. "That actually allowed the results to improve pretty substantially."

Reyes said traffic acquisition costs, or revenue shared with Google partners, increased to $1.1 billion from $976 million in Q4 of 2006, which he attributed to "the growth of more significant AdSense partnerships."

Schmidt, meanwhile, downplayed reports that Google had announced at the National Broadcasters Association conference that would apply to its site and the recently acquired YouTube.

"Those reports did not quite get the gist," he said. "Google is building a tool that allows publishers to somewhat automate the take-down process. It's not a filtering system. It doesn't block uploads. It allows us to remove content - quicker - and is very much compliant" with the Digital Millennium Copyright Act."

Copyright 2007 by Ziff Davis Media, Distributed by United Press International

Explore further: Internet giants race to faster mobile news apps

Related Stories

Internet giants race to faster mobile news apps

October 4, 2015

US tech giants are turning to the news in their competition for mobile users, developing new, faster ways to deliver content, but the benefits for struggling media outlets remain unclear.

GM plans $5.5B in cost cuts to help finance new mobility

October 1, 2015

General Motors plans to cut $5.5 billion in manufacturing, purchasing and administrative costs during the next three years, helping to finance a big push into autonomous cars and car- and ride-sharing services.

States competing for data centers extend $1.5B in tax breaks

September 30, 2015

The former limestone mine seemed perfect for a large computer data center. The air was cool. The rock walls provided a defense against natural disasters. And the tunnels bored into a Kansas City hillside had access to abundant ...

Ad blockers rise as ads annoy, bog down websites

September 23, 2015

When you visit a website, you often find yourself waiting and waiting for advertisements to load. Video starts playing automatically, and animated ads jump in front of what you were there to see. The seconds tick by.

Why Europe isn't creating any Googles or Facebooks

September 22, 2015

Micha Benoliel grew up in France and launched his first technology startup there, but he never forgot the atmosphere of adventure and optimism in San Francisco, where he studied in the early 1990s.

Recommended for you

IROS 2015: Thermobot feels the heat and walks (and walks)

October 7, 2015

Takeru Nemoto and Akio Yamamoto of University of Tokyo have presented a bipedal walking robot which is driven by constant heating. No sensors. No actuators, said Even Ackerman in IEEE Spectrum. Just a hot surface will do ...


Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.