NBC/News Corp. Video Site to Be 'Mostly Free'

March 24, 2007

News Corp. and NBC Universal confirmed that their unnamed video site will launch this summer, featuring "mostly free" content together with partners AOL, Microsoft, and Yahoo. But don't say it competes with YouTube, they insisted.

At a news conference held by News Corp. and NBC Universal on Thursday afternoon, the two media giants confirmed that they would be teaming up to launch a YouTube-like online video site this summer that will feature "mostly free" content from both companies.

According to both Jeff Zucker, president and chief executive of NBC Universal, and Peter Chernin, president and chief operating officer of News Corporation, the yet-to-be-named site will launch at some point this summer.

In addition to featuring full-length television shows, movies, and clips - including NBC and Fox shows such as "Saturday Night Live," "Heroes," and "The Simpsons," "24," and films like Borat - the online video site will also have user-generated material like YouTube, according to Zucker.

The objective in creating the service, which has supposedly been under negotiation for quite some time, was to aggregate as much content as possible from both companies, while at the same time servicing copyright holders and giving them the opportunity to control the look and feel of their content, both men said.

"It's been well documented that we've been talking for a while," Zucker said. "I think what brought it to fruition here in the last week, is the distribution partners saw the value in all of this. It's been a long road, but - one - that actually only came together recently in that respect."

"This is about being as open as we possibly can," Chernin added. "We're trying to push it out there as widely as we can. At launch, we'll probably be the largest advertising platform in the world."

Zucker and Chernin say the new site will give advertisers a one-stop shopping opportunity, allowing them access to safe, premium content and a vast Internet viewership - 94 percent of the Internet audience, according to Chernin.

"The opportunity this provides to advertisers is to be associated with a top-of-line huge video repository," Zucker said. "Within four hours of our announcement, we had five charter advertisers signed up," he added, saying that they are now in discussion with many others.

Yahoo Inc., Time Warner Inc.'s AOL, Microsoft, and News Corp.'s MySpace will all be the site's primary distribution partners to begin with, according to News Corp. and NBC Universal.

Additionally, both men denied that the new site was created to directly compete with Google's YouTube.

"This is obviously not a YouTube killer," Chernin said, adding, "we believe in the power and benefit of ubiquitous distribution."

"We are open for business with everyone," Zucker said. "…We're willing to sit down with - YouTube - and anyone else who can agree to the economic terms and copyright protections..."

Additionally, both men said on Thursday they didn't believe the site would cannibalize the content already available on their respective vertical sites, adding that there would remain content only viewable on NBC.com or Fox.com.

"Ultimately, we believe this is just the beginning," Chernin said. "We are in discussions with other content holders right now."

"One of the most important things for us is making it so that the consumer has control of the site," Chernin said. "That's how it will be designed and created. Will it look like YouTube? Probably not. Will it look like a contemporary, professional, Web 2.0 site? Probably."

Copyright 2007 by Ziff Davis Media, Distributed by United Press International

Explore further: Study uncovers invisible mobile app ads gumming up the works

Related Stories

Senator objects to anti-terrorism rules for online sites

July 28, 2015

Sen. Ron Wyden, an Oregon Democrat and skeptic of broad government surveillance, objected Tuesday to a bill that would have required social media and online sites like Google, Yahoo, Twitter and Facebook to alert federal ...

Could Twitter stop the next terrorist attack?

July 24, 2015

Social media giants including Twitter, Yahoo, Facebook and Google are pushing back against Senate legislation that would require them to alert federal authorities of any terrorist activity, according to industry and government ...

Anticipation grows over Nokia news at upcoming LA event

July 23, 2015

Now sending Nokia what's-next watchers into a collective buzz: A story that Nokia is set to introduce a virtual reality product next week. Ina Fried in Re/code said the information came from sources "familiar with the company's ...

Algorithm detects nudity in images, offers demo page

July 1, 2015

An algorithm has been designed to tell if somebody in a color photo is naked. Isitnude.com launched earlier this month; its demo page invites you to try it out to test its power in nudity detection. You can choose from a ...

Turkey briefly blocks access to Twitter over bombing images

July 22, 2015

Turkey briefly blocked access to Twitter on Wednesday to prevent images of Monday's deadly bombing from being broadcast and to stop Twitter users from calling for protests against the government, which they blamed for not ...

Recommended for you

Sydney makes its mark with electronic paper traffic signs

July 28, 2015

Visionect, which is in the business of helping companies build electronic paper display products, announced that Sydney has launched e-paper traffic signs. The traffic signage integrates displays from US manufacturer E Ink ...

0 comments

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.