Computer games outgrow the stereotypes

March 9, 2007

UQ Business School academic Frank Alpert believes the stereotypical image of computer gamers is a long way wide of the mark.

“When they think about computer games or entertainment software, many people picture a teenage boy hunched over a console game and shooting, slashing, or punching whatever he meets on screen," Associate Professor Alpert said.

“In reality the entertainment software industry is quite diverse demographically.

“The average age of players is now thirtyish and some estimates suggest up to 43 per cent may be women.

“And the games are not all violent – according to the Entertainment Software Rating Board, only 17 per cent of all games sold in 2004 were classified ‘mature'.”

Dr Alpert said the best selling game franchise of all time was The Sims, a game that contained no violence at all.

“Most people are also unaware of just how big the industry is. A PricewaterhouseCoopers forecast in 2005 suggests worldwide sales of US$55 billion in 2008,” he said.

“To put that into perspective, opening-week sales of Microsoft's Halo 2 Xbox game in 2004 exceeded box office takings for Shrek 2, the biggest film of the year.”

Dr Alpert said Queensland was well placed to capture some of the economic benefits with several game design companies located in the state.

Recently published in the Asia Pacific Journal of Marketing and Logistics, Dr Alpert's paper is the first overview of the entertainment software industry from a marketing perspective.

Source: University of Queensland

Explore further: Sony quarterly profit up 3-fold on currency gains, sensors

Related Stories

Microsoft's free Windows 10 giveaway: What that means

July 28, 2015

Microsoft's new Windows 10 operating system debuts Wednesday, as the longtime leader in PC software hopes that giving the upgrade away for free will help it carve out a new role in a world where people increasingly rely on ...

Nintendo's Iwata who led through successes, woes dies at 55

July 13, 2015

Satoru Iwata, who led Japanese video game company Nintendo Co. through years of growth with its Pokemon and Super Mario franchises, has died after a lengthy illness, drawing a flood of emotional tributes from game fans and ...

Recommended for you

French teen finds 560,000 year-old tooth (Update)

July 28, 2015

A 16-year-old French volunteer archaeologist has found an adult tooth dating back around 560,000 years in southwestern France, in what researchers hailed as a "major discovery" Tuesday.

The couple who Facebooks together, stays together

July 27, 2015

Becoming "Facebook official" is a milestone in modern romance, and new research suggests that activities on the popular social networking site are connected to whether those relationships last.

0 comments

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.