About 24 million people will be watching TV or video on their mobile phones by 2010, up from 7 million this year, a research group said Tuesday.
"Although our research found penetration of these services isn't likely to exceed 10 percent of all subscribers by 2010, video/TV services are poised to become a significant contributor to carrier data ARPU while emerging as a hotbed for community-oriented interaction and interesting advertising experiments," said Lewis Ward, research manager in IDC's wireless and mobile communications program. "Broadband adoption of video/TV services is emerging as the cornerstone of growth in this market."
IDC cautioned, however, that network and business-model difficulties might hamper the adoption and growth of these services.
Copyright 2006 by United Press International
Explore further: Online marketer Jellyfish helps advertisers turn Google searches to sales