In Brief: Yahoo! to launch new advertising platform

May 08, 2006
Yahoo! corporate headquarters

Yahoo! will launch a new advertising platform from the third quarter.

The Internet giant said the new system will make it easier for businesses to connect to Yahoo! users.

The ad application program interface will be used on a country-by-country basis, with multiple phases within each market to help ensure a smooth transition.

"We've designed our new platform to allow advertisers to reach Yahoo!'s audience through search as well as take advantage of advertising opportunities across all of our unique marketplaces, communications and social media assets," said Steve Mitgang, Yahoo!'s senior vice president of advertising platforms and products. "Yahoo!'s new technologies and features should encourage more participation in search advertising by making it easier for marketers to understand the performance of their campaigns and experiment more frequently with the medium."

The new campaign management application was developed based on input from thousands of advertisers worldwide. The initial version will focus on overall ease-of-use in launching and managing campaigns and providing greater visibility into campaign performance, coupled with more control over how to improve performance.

Copyright 2006 by United Press International

Explore further: Facegloria: Facebook for Brazil's Evangelicals

Related Stories

Researcher uses technology to bring power to the people

Jun 01, 2015

In the beginning, Eric Brewer and Paul Gauthier created Inktomi. And they saw that it was good. In 1996, before anyone spoke the word Google, Brewer and his Berkeley graduate student launched Inktomi to create ...

Recommended for you

Facegloria: Facebook for Brazil's Evangelicals

Jul 04, 2015

Fluffy clouds waft across a blue sky as you log in and while you chat with friends, Gospel music rings out: welcome to Facegloria, the social network for Brazilian Evangelicals.

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.