In Brief: Yahoo! to launch new advertising platform

May 8, 2006
Yahoo! corporate headquarters

Yahoo! will launch a new advertising platform from the third quarter.

The Internet giant said the new system will make it easier for businesses to connect to Yahoo! users.

The ad application program interface will be used on a country-by-country basis, with multiple phases within each market to help ensure a smooth transition.

"We've designed our new platform to allow advertisers to reach Yahoo!'s audience through search as well as take advantage of advertising opportunities across all of our unique marketplaces, communications and social media assets," said Steve Mitgang, Yahoo!'s senior vice president of advertising platforms and products. "Yahoo!'s new technologies and features should encourage more participation in search advertising by making it easier for marketers to understand the performance of their campaigns and experiment more frequently with the medium."

The new campaign management application was developed based on input from thousands of advertisers worldwide. The initial version will focus on overall ease-of-use in launching and managing campaigns and providing greater visibility into campaign performance, coupled with more control over how to improve performance.

Copyright 2006 by United Press International

Explore further: Big tech-media mergers raise fresh privacy concerns

Related Stories

Massive hack is yet another blow for ailing Yahoo

September 23, 2016

The huge Yahoo hack deals a fresh blow to the internet pioneer which has been struggling to reinvent itself, potentially impacting the pending sale aiming at giving it a new start.

After Yahoo, who's next?

August 4, 2016

Now that Yahoo Inc. is being sold, what other struggling tech companies might soon find themselves on the auction block?

Microsoft finally fueling Yahoo's search engine

August 24, 2010

(AP) -- Microsoft Corp.'s technology is now processing all the search requests on Yahoo Inc.'s website in the U.S. and Canada, completing a long-awaited leap that creates a more formidable challenger to Google Inc. in the ...

Recommended for you

Microsoft aims at Apple with high-end PCs, 3D software

October 26, 2016

Microsoft launched a new consumer offensive Wednesday, unveiling a high-end computer that challenges the Apple iMac along with an updated Windows operating system that showcases three-dimensional content and "mixed reality."


Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.