Study says coffee helps in persuasion

May 1, 2006
Coffee

Researchers in Australia say if you want to persuade anyone to agree with your line of thinking, serving coffee to that person may help.

The study done at the Queensland University of Technology says a caffeine dose improves our ability to process information and increases the extent to which we listen to a persuasive message, reports the Australian Broadcasting Corp.

The study tested people by quizzing them about their attitudes to voluntary euthanasia and abortion before and after either the equivalent of about two cups of coffee or a placebo. They were also given a persuasive argument to read after having the caffeine.

The experiments showed that "caffeine increases persuasion through instigating systematic processing of the message," the study said. The caffeine also put people in a better mood, which makes them more likely to agree with a message, the researchers said.

The findings will be submitted for publication in the European Journal of Social Psychology.

Copyright 2006 by United Press International

Explore further: Message-bearing coffee foam taps printer mechanics

Related Stories

Message-bearing coffee foam taps printer mechanics

June 28, 2015

If vendors could choose the key marketing rule of thumb for the past decade, you might learn they did it with two words, Personalize This. From sneakers to t-shirts to news feeds to music services, marketers believe consumers ...

Pacific quest: Solar pilot prepares for toughest leg

May 19, 2015

Strapped into a seat in a tiny one-man cabin, Swiss pilot Andre Borschberg will have to endure extraordinary conditions as he flies over the Pacific Ocean for five days and nights, powered only by the sun.

Coke ads 'totally unacceptable' in Australia

April 2, 2009

Australia's consumer regulator has ordered Coca-Cola to publish corrections after it claimed in "unacceptable" ads that health risks from the soft drink were a myth, the watchdog said Thursday.

Recommended for you

Male seahorse and human pregnancies remarkably alike

September 1, 2015

Their pregnancies are carried by the males but, when it comes to breeding, seahorses have more in common with humans than previously thought, new research from the University of Sydney reveals.

Brazilian wasp venom kills cancer cells by opening them up

September 1, 2015

The social wasp Polybia paulista protects itself against predators by producing venom known to contain a powerful cancer-fighting ingredient. A Biophysical Journal study published September 1 reveals exactly how the venom's ...

Parasitized bees are self-medicating in the wild, study finds

September 1, 2015

Bumblebees infected with a common intestinal parasite are drawn to flowers whose nectar and pollen have a medicinal effect, a Dartmouth-led study shows. The findings suggest that plant chemistry could help combat the decline ...

0 comments

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.