Yellowpages to launch new mapping system

Apr 21, 2006

Yellowpages.com announced Friday that it will launch a next-generation mapping service to include road, aerial and birds-eye photo images.

Microsoft's Virtual Earth platform was selected to power the mapping and location imagery offerings, according to the Pasadena, Calif.-based company, whose network reaches 27.3 million unique users per month.

"For users, the new mapping offers an advanced feature when searching online to find a local business -- or mapping any location and getting directions. For advertisers, this next-generation mapping gives local consumers another way to connect with prospective businesses, and adds even greater value to their investment on Yellowpages.com," said Matt Crowley, Yellowpages.com vice president of marketing.

"Yellowpages.com's new mapping is a key piece of our strategy to provide the best possible online local experiences for consumers, and by doing so, continue to drive even more value to our loyal advertisers," Crowley added. "This initial mapping rollout is doing just that, and we are proud to have launched this new application that leverages the leading mapping technologies that the Virtual Earth team has developed."

Copyright 2006 by United Press International

Explore further: FBI chief urges 'robust debate' on encryption

Related Stories

Recommended for you

FBI chief urges 'robust debate' on encryption

4 hours ago

FBI Director James Comey called Monday for public debate on the use of encrypted communications, saying Americans may not realize how radical groups and criminals are using the technology.

LG Display moves advanced touch tech up to notebooks

9 hours ago

LG Display has news for people who are into working with notebook PCs. They have announced lighter and slimmer LCD panels. Unleashing "Advanced In-cell Touch" (AIT) technology, LG Display said on Monday that ...

Italian surveillance company hacked, documents stolen

10 hours ago

An Italian surveillance firm known for selling malicious software used by police bodies and spy agencies has succumbed to a cyberattack, the firm's spokesman said Monday, confirming an embarrassing breach ...

Amazon pushes Prime service with day of deals

11 hours ago

Amazon is trying to lure more subscribers to its $99 Prime loyalty program by pushing a day of discounts it calls "Prime Day" during the sleepier summer shopping season.

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.