Sprint launched a service that will allow its mobile users to buy Las Vegas monorail tickets from their handsets via text-message.
The company has been pushing hard for mobile marketing that will allow customers to avoid ticket-purchasing lines.
"Mobile ticketing for the Las Vegas monorail will give customers even greater flexibility for using this convenient travel option," John Styers, director of data communications, said in a news release.
But while the actual monorail tickets can be purchased for the regular price of $5, mobile-phone customers will be charged the standard text-messaging rate for each transaction.
Copyright 2006 by United Press International