April 3, 2006

Internet ad firm is most promising startup

An Israeli company that places advertisements in interactive Internet games has been named the most promising startup of 2006.

The company, Double Fusion, won the award at an Internet convention sponsored by the Israeli business magazine TheMarker. The prize includes a trip to Redmond, Wash., for founder Guy Bendov to present the technology at Microsoft, according to TheMarker's report.

The Microsoft representatives may then invite Double Fusion to integrate its technology into Microsoft software. The Israeli company is particularly interested in applying its technology to Microsoft's Xbox video-game system, according to the report.

"We are very proud and appreciate the judges' decision," said Hillel Rom, Double Fusion's chief technology officer and co-founder, via the report.

"Now we have to go work hard to meet expectations."

Bendov expects the company to become a central player in advertising in digital media within five years, especially in rich media such as Internet Protocol television and mobile media, the magazine said.

Citation: Internet ad firm is most promising startup (2006, April 3) retrieved 18 April 2024 from https://phys.org/news/2006-04-internet-ad-firm-startup.html

This document is subject to copyright. Apart from any fair dealing for the purpose of private study or research, no part may be reproduced without the written permission. The content is provided for information purposes only.

Explore further

Study finds spider silk is more robust in areas with heavy rainfall

0 shares

Feedback to editors

Soil bacteria link their life strategies to soil conditions: Study

9 hours ago

Atom-by-atom: Imaging structural transformations in 2D materials

9 hours ago

Researchers identify genetic variant that helped shape human skull base evolution

9 hours ago

Two-dimensional nanomaterial sets expansion record

10 hours ago

Vibrations of granular materials: Theoretical physicists shed light on an everyday scientific mystery

10 hours ago

Global study reveals health impacts of airborne trace elements

11 hours ago

Researchers find lower grades given to students with surnames that come later in alphabetical order

11 hours ago

New model finds previous cell division calculations ignore drivers at the molecular scale

11 hours ago

Peptides on interstellar ice: Study finds presence of water molecules not a major obstacle for formation

12 hours ago

Honey bees experience multiple health stressors out in the field

12 hours ago

Load comments (0)

Internet ad firm is most promising startup

Soil bacteria link their life strategies to soil conditions: Study

Atom-by-atom: Imaging structural transformations in 2D materials

Researchers identify genetic variant that helped shape human skull base evolution

Two-dimensional nanomaterial sets expansion record

Vibrations of granular materials: Theoretical physicists shed light on an everyday scientific mystery

Global study reveals health impacts of airborne trace elements

Researchers find lower grades given to students with surnames that come later in alphabetical order

New model finds previous cell division calculations ignore drivers at the molecular scale

Peptides on interstellar ice: Study finds presence of water molecules not a major obstacle for formation

Honey bees experience multiple health stressors out in the field

Study finds spider silk is more robust in areas with heavy rainfall

High mitochondrial temperature is maintained in cells subjected to metabolic stress, study shows

Online shoppers more likely to click ads with curvy designs and spend more money, says study

Is it OK to let my kids watch the same show over and over again?

Trust or distrust? There is an alternative mindset for confronting disinformation, argues researcher

Researchers fear the British spoken 'r' is ready to roll away from the last bastion of rhoticity

Beyond equilibrium: Scientists investigate Floquet Fermi liquids

James Webb Space Telescope data pinpoint possible aurorae on a cold brown dwarf

Ice age climate analysis reduces worst-case warming expected from rising CO₂

Soil bacteria link their life strategies to soil conditions: Study

Atom-by-atom: Imaging structural transformations in 2D materials

Researchers identify genetic variant that helped shape human skull base evolution

Medical Xpress

Tech Xplore

Science X

Internet ad firm is most promising startup

Soil bacteria link their life strategies to soil conditions: Study

Atom-by-atom: Imaging structural transformations in 2D materials

Researchers identify genetic variant that helped shape human skull base evolution

Two-dimensional nanomaterial sets expansion record

Vibrations of granular materials: Theoretical physicists shed light on an everyday scientific mystery

Global study reveals health impacts of airborne trace elements

Researchers find lower grades given to students with surnames that come later in alphabetical order

New model finds previous cell division calculations ignore drivers at the molecular scale

Peptides on interstellar ice: Study finds presence of water molecules not a major obstacle for formation

Honey bees experience multiple health stressors out in the field

Related Stories

Study finds spider silk is more robust in areas with heavy rainfall

High mitochondrial temperature is maintained in cells subjected to metabolic stress, study shows

Online shoppers more likely to click ads with curvy designs and spend more money, says study

Is it OK to let my kids watch the same show over and over again?

Trust or distrust? There is an alternative mindset for confronting disinformation, argues researcher

Researchers fear the British spoken 'r' is ready to roll away from the last bastion of rhoticity

Recommended for you

Beyond equilibrium: Scientists investigate Floquet Fermi liquids

James Webb Space Telescope data pinpoint possible aurorae on a cold brown dwarf

Ice age climate analysis reduces worst-case warming expected from rising CO₂

Soil bacteria link their life strategies to soil conditions: Study

Atom-by-atom: Imaging structural transformations in 2D materials

Researchers identify genetic variant that helped shape human skull base evolution

Newsletter sign up

Donate and enjoy an ad-free experience