Internet ad firm is most promising startup

Apr 03, 2006

An Israeli company that places advertisements in interactive Internet games has been named the most promising startup of 2006.

The company, Double Fusion, won the award at an Internet convention sponsored by the Israeli business magazine TheMarker. The prize includes a trip to Redmond, Wash., for founder Guy Bendov to present the technology at Microsoft, according to TheMarker's report.

The Microsoft representatives may then invite Double Fusion to integrate its technology into Microsoft software. The Israeli company is particularly interested in applying its technology to Microsoft's Xbox video-game system, according to the report.

"We are very proud and appreciate the judges' decision," said Hillel Rom, Double Fusion's chief technology officer and co-founder, via the report.

"Now we have to go work hard to meet expectations."

Bendov expects the company to become a central player in advertising in digital media within five years, especially in rich media such as Internet Protocol television and mobile media, the magazine said.

Copyright 2006 by United Press International

Explore further: Amazon to offer free same-day delivery to Prime members

Related Stories

Tim Armstrong reinvents a flagging AOL

May 19, 2015

In 2009, when Tim Armstrong took over as chief executive of AOL Inc., he faced a daunting task: Turn around a company that had gone from an Internet pioneer to near obsolescence in less than a decade.

How cooperative research is shaping the future internet

May 13, 2015

The EU FELIX (Federated Test-Beds for Large-Scale Infrastructure Experiments) project was launched in April 2013 with the aim of helping universities and research centres in the EU and Japan to test new network ...

Recommended for you

GoPro gets real ... virtually real

19 minutes ago

Shares of GoPro's are rising before the opening bell after the company's CEO said the company is getting into the drone and virtual reality business.

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.