Survey: Higher prices cool Internet dating

Feb 09, 2006

A new survey finds that higher prices for Internet dating sites have apparently cooled off public enthusiasm for meeting people online.

Jupiter Research released a pre-Valentine's Day report on pricing strategies for online dating services that shows 5 percent of Internet users paid for online dating subscriptions last year, down from 6 percent in 2004.

Although industry revenues grew during the same period, Jupiter found that more than one-third of users who tried out a service did not convert to a full paid subscription.

"Thirty seven percent of visitors who don't convert say dating sites cost too much, making it their leading complaint," said Jupiter analyst Nate Elliott.

Notably, the survey determined that most users who declined to subscribe did not then attempt to use free socializing sites to meet people, eliminating the cheapskate factor.

Elliott said the findings indicated that offering targeted subscription discounts would be the best way for dating sites to pump up their subscription bases.

Copyright 2006 by United Press International

Explore further: Former federal agent pleads guilty to stealing bitcoins

Related Stories

New approach to online compatibility

Jun 30, 2015

Many of the online social networks match users with each other based on common keywords and assumed shared interests based on their activity. A new approach that could help users find new friends and contacts with a greater ...

Microsoft PowerShell team keen on added SSH support

Jun 05, 2015

Microsoft PowerShell is to benefit from adding OpenSSH support. Numerous tech sites ran news of the announcement from Microsoft this week. Technology Personalized told how Microsoft will now work toward better ...

Recommended for you

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.