Intel Unveils New Brand Identity

January 3, 2006
Intel Unveils New Brand Identity

Intel Corporation formally unveiled a new brand identity today.

Intel has been driving a fundamental shift in its approach to the market that began with the development of the Intel Centrino mobile technology platform. The company reorganized itself around the platform model last year, and is now focused on four key market segment opportunities: mobile, digital home, enterprise and health. The company has also announced that it will deliver a new platform for the digital home – Intel Viiv technology – in early 2006.

With the coming launch of new brands such as Intel Viiv technology, the new branding system simplifies and unifies the look and feel across Intel products and platforms in an effort to better communicate important characteristics and value to consumers. The system includes new logos for Intel Viiv technology and Intel Centrino mobile technology, and re-designed logos for individual processors, chipsets, motherboards and other Intel technologies. Each product logo also incorporates the new Intel logo.

“Intel has one of the most valuable brands in the world, and we intend to grow the value of our brand as we evolve the company,” said Eric Kim, Intel senior vice president and general manager of the Sales and Marketing Group. “This evolution will allow Intel to be better recognized for our contributions, establish a stronger emotional connection with our audiences, and strengthen our overall position in the marketplace.”

The new brand identity involves changes to the widely recognized Intel Inside® logo that was created in 1991, and the original Intel “dropped-e” logo, which was created by Silicon Valley pioneers Robert Noyce and Gordon Moore 37 years ago as they were forming their new “integrated electronics” company. Intel’s new logo combines the essence of both of these powerful symbols, building on Intel’s rich heritage, yet also signaling the new direction the company is headed today. It also includes a new tagline: “Intel. Leap ahead™.” This tagline is Intel’s unique brand promise and is designed to communicate what drives Intel as a company, and what Intel makes possible.

“‘Intel. Leap ahead.’ is a simple expression that declares who we are and what we do,” said Kim. “This is part of our heritage. Our mission at Intel has always been to find and drive the next leap ahead – in technology, in education, social responsibility, manufacturing and more – to continuously challenge the status quo. It’s about using Intel technology to make life better, richer and more convenient for everyone.”

Source: Intel

Explore further: Project Alloy makes use of hand interaction with virtual world

Related Stories

Intel brings out the avatar in you with new app

June 20, 2014

Intel on Thursday announced Pocket Avatars, a messaging app that will allow you to send messages through video avatars. The app is available for free download in Google Play and App store in the United States and Canada. ...

Intel Unveils Game-Changing Direction For Business PCs

April 24, 2006

The way the world views and uses business PCs is about to change with the introduction of Intel Corporation’s new Intel vPro technology, a revolutionary shift in desktop PC security and manageability along with remarkable ...

Coming Attraction: Intel Viiv Technology

August 24, 2005

A new kind of personal computer (PC) will premiere in homes early next year when Intel Corporation introduces Intel® Viiv™ technology designed to enrich consumers' enjoyment of digital entertainment.

Recommended for you

Entire Himalayan arc can produce large earthquakes

October 26, 2016

The main fault at the foot of the Himalayan mountains can likely generate destructive, major earthquakes along its entire 2,400-kilometer (1,500-mile) length, a new study finds. Combining historical documents with new geologic ...


Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.