Google to introduce its own PC?

Jan 06, 2006
Google headquarters

In a move that will be seen as a direct challenge to Microsoft’s domination of the media business, Google Inc. is preparing to launch a low-price personal computer, reports the Los Angeles Times newspaper.

In recent years, Microsoft Corp. has become the undisputed leader of the media landscape with its Windows operating system, which set the pace in office computing, video game consoles, home networking systems and TV set-top boxes industries.

Now however, Google Inc. is entering the fast changing media business arena. Though not as cash-rich as Microsoft, the Internet search leader is considered Microsoft's fastest growing competitor. Media experts believe Google can shake up the established order in the field of entertainment and technology by the end of this year. Analysts at investment house Bear Stearns last month claimed that Google was preparing a box capable of moving digital Internet-sourced media content around the home using local wireless or wired networks.

Google PCs will be available at Wal-Mart stores and other retail outlets. The machine will uilitize Google’s own operating system, a contributory factor in its pricing level at just $200. The Google Operating System is far from displacing the Beast of Redmond from its throne, particularly in the desktop segment as many PC manufacturers still install Microsoft's Windows operating system.

"Google Cubes" —small hardware boxes enabling users to move songs and digital files to and from their PCs and TV sets - will also be introduced to the market. Google co-founder Larry Page is due to address an audience on Friday at the Consumer Electronics Show in Las Vegas. He is expected to give more details about both the product and the distribution structure Google will employ to market this product.

Whilst the idea of a low-cost, information system for consumers is a good one, previous attempts to launch a competitor to the established order have failed due to lack of funding. With Google’s name and the huge marketing and distribution program the company plans to employ, cheaper Google-made PCs stand a real chance of succeeding where others have previously failed.

Copyright 2005 PhysOrg.com

Explore further: New capability takes sensor fabrication to a new level

Related Stories

Apple wants a lead role in streaming music

Jun 07, 2015

Apple's iTunes helped change the way music-lovers bought their favorite songs, replacing plastic discs with digital downloads. Now the maker of iPods and iPhones wants to carve out a leading role in a revolution ...

Recommended for you

New capability takes sensor fabrication to a new level

55 minutes ago

Operators must continually monitor conditions in power plants to assure they are operating safely and efficiently. Researchers on the Sensors and Controls Team at DOE's National Energy Technology Laboratory ...

New approach to online compatibility

1 hour ago

Many of the online social networks match users with each other based on common keywords and assumed shared interests based on their activity. A new approach that could help users find new friends and contacts with a greater ...

Smart phones spot tired drivers

1 hour ago

An electronic accelerometer of the kind found in most smart phones that let the device determine its orientation and respond to movement, could also be used to save lives on our roads, according to research ...

Collaboratively exploring virtual worlds

2 hours ago

Today's students are accustomed to highly stimulating and interactive content, whether in the form of video games or mobile apps. As a result, they respond to a higher level of interactivity and engagement ...

User comments : 1

Adjust slider to filter visible comments by rank

Display comments: newest first

burchie
not rated yet Dec 25, 2008
I don't know what I think about this strategy, but it's probably going to be cheap. Please give me something that will run at decent resolution on my t.v.

I buy it.

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.