U.S. wireless users more willing to switch

October 5, 2005

American wireless subscribers are becoming more willing to switch carriers if they become unhappy with their retail purchase, a new survey revealed Wednesday.

J.D. Power and Associates found in its second annual Wireless Retail Sales Satisfaction Study that the chances of customers who are dissatisfied with their retail experience switching service providers had jumped 46 percent from last year, reflecting increasing competition in the retail wireless sector.

"With fewer new customers entering the market, the wireless industry is becoming fiercely competitive for retailers," said J.D. Power's Kirk Parsons. "It's imperative that wireless service providers concentrate on retention strategies, as the ability to expand the customer base becomes more difficult."

The survey also found high-pressure sales tactics by store staff to be the greatest irritant to customers, and unhappy customers were less likely to return to a retail store or recommend the company to friends and family.

The good news is that major retailers Verizon and T-Mobile earned high marks for satisfaction in the survey of consumers who had completed a retail sale in the past six months.

Copyright 2005 by United Press International

Explore further: San Francisco's Chinatown tries to cope with citywide boom

Related Stories

Smart bottles make use of printed sensor tags

February 26, 2015

You're looking at a commercial future where vendors will seek to leverage new technologies to track customer behavior, buying patterns, user patterns and to send out information realtime, up close, personal, as never before ...

Recommended for you

New device converts DC electric field to terahertz radiation

August 4, 2015

Terahertz radiation, the no-man's land of the electromagnetic spectrum, has long stymied researchers. Optical technologies can finagle light in the shorter-wavelength visible and infrared range, while electromagnetic techniques ...

0 comments

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.