Philips calls for technology industry to step up pace in realizing simplicity

September 2, 2005

Philips is to use the forthcoming launch of High Definition TV (HDTV) services in Europe as a rallying call for the technology industry to increase its application of simplicity in product creation.

In a keynote speech tomorrow (Saturday 3 September) at the 2005 Internationale Funkaustellung (IFA), Rudy Provoost, CEO of Philips Consumer Electronics, will tell an audience of industry insiders that manufacturers must make as much effort as possible to 'Realizing Simplicity Today' within the industry.

Building upon the Sense & Simplicity campaign Philips launched one year ago, Mr Provoost will underline the need for manufacturers to put the consumer first when introducing new technologies and technology-enabled products, such as HDTV.

In his speech, Mr Provoost will state that the launch of HDTV requires a concerted effort by all stakeholders to clearly communicate the format's benefits to consumers: "HDTV is forcing realignment in the whole consumer electronics value chain, bringing added benefits to consumers and forcing us to rethink what we do and why we're here". And he will add that Mr Provoost, who is also president of the European Association for Information Systems, Communication Technologies and Consumer Electronics (EICTA), will also argue that a 'digital ecosystem' needs to be created in Europe, whereby new standards, systems and formats like HDTV can be introduced with the full, harmonized co-operation of industry bodies, regulatory authorities and governments (including the EU).

"To capture the essence of 'simplicity'," Mr Provoost will argue, "there is a need for ALL stakeholders, not only the industry itself, but also policymakers, regulators, legislators, to be of the same mindset and to be focused on a common framework."

Related Stories

Recommended for you

Researchers build bacteria's photosynthetic engine

July 29, 2015

Nearly all life on Earth depends on photosynthesis, the conversion of light energy into chemical energy. Oxygen-producing plants and cyanobacteria perfected this process 2.7 billion years ago. But the first photosynthetic ...

Dense star clusters shown to be binary black hole factories

July 29, 2015

The coalescence of two black holes—a very violent and exotic event—is one of the most sought-after observations of modern astronomy. But, as these mergers emit no light of any kind, finding such elusive events has been ...

Scientists unlock secrets of stars through aluminium

July 29, 2015

Physicists at the University of York have revealed a new understanding of nucleosynthesis in stars, providing insight into the role massive stars play in the evolution of the Milky Way and the origins of the Solar System.

Yarn from slaughterhouse waste

July 29, 2015

ETH researchers have developed a yarn from ordinary gelatine that has good qualities similar to those of merino wool fibers. Now they are working on making the yarn even more water resistant.

Studies reveal details of error correction in cell division

July 29, 2015

Cell biologists led by Thomas Maresca at the University of Massachusetts Amherst, with collaborators elsewhere, report an advance in understanding the workings of an error correction mechanism that helps cells detect and ...

0 comments

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.