TI Introduces Digital Media Processor

May 5, 2005

Texas Instruments Inc. (TI) announces that it is working with Microsoft on future versions of the Windows Mobile-based Portable Media Center Software Kit, enabling manufacturers to develop Portable Media Centers with TI hardware. TI provides an integrated, cost-effective solution to meet the growing hardware demands of these devices. This is another step for TI in delivering technology that’s the driving force behind innovative portable applications.

“Portable Media Centers have created new opportunities for people to take their entertainment — video, photos and music — with them anywhere, anytime,” said John Pollard, director of Windows Mobile Applications and Services Marketing at Microsoft Corp. “TI’s Digital Media processors will help our Windows Mobile-based device manufacturers deliver more choices as the category continues to evolve and expand.”

“This collaboration between leaders in portable media silicon, and PC and mobile software will accelerate the availability of highly optimized and affordable Portable Media Centers to consumers worldwide,” said Chris Schairbaum, worldwide business manager of TI’s Portable Audio and Infotainment business unit. “Since developing the first processor for portable audio/video players several years ago, TI has continued to provide foundational technology to our customers, enabling breakthrough consumer products for the home, the car, the office or anywhere in between.”

This development is based on a TI system-on-a-chip (SOC), a highly-integrated Digital Media processor targeted specifically for portable applications, capable of supporting QVGA resolution for Windows Media Video 9, as well as up to D1 resolution of other commonly used video formats. TI’s Digital Media processor is a multi-core device, embedding a digital signal processor (DSP) and an ARM core. It has an integrated peripheral set, supporting the base Portable Media Center requirements, as well as many of the additional options available to Portable Media Center developers. It features an integrated video encoder, hardware video accelerators and USB host capabilities, offering superior performance over single-core PMC implementations, while minimizing power consumption. With a programmable architecture, the Digital Media processor can support Windows Media Audio (WMA), MP3, JPEG and all other major digital media formats, as well as offers encoding capabilities for OEMs that want to differentiate their Portable Media Center products.

Windows Mobile software for Pocket PCs, Smartphones and Portable Media Centers reduces the complexity and constraints that hobble the flow of personal and business communications while also enabling people to enjoy rich media experiences. With Windows Mobile, individuals and organizations are empowered to achieve their productivity goals and also realize the excitement of the digital lifestyle — from music and memories to television, movies, gaming and communication.

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