Study finds LinkedIn can trigger feelings of imposter syndrome
The use of professional social networking sites such as LinkedIn can stir up feelings of self-doubt, research suggests.
Psychology & Marketing (P&M) publishes original research and review articles dealing with the application of psychological theories and techniques to marketing. As an interdisciplinary journal, P&M serves practitioners and academicians in the fields of psychology and marketing and is an appropriate outlet for articles designed to be of interest, concern, and applied value to its audience of scholars and professionals. Manuscripts that use psychological theory to better understand the various aspects of the marketing of products and services are appropriate for submission. P&M fosters the exploration of marketing phenomena spanning the entire spectrum of offerings (products & services), price, promotion (advertising, publicity, public relations, and personal selling), place (channels and distribution), and politics (public opinion, law, and ethics), all revolving around the individual and collective psyche of consumers. Manuscripts may be conceptual or empirical in nature, and feature quantitative and/or qualitative analysis. Manuscripts may deal with business-to-consumer, business-to-business, and not-for-profit business and organizational issues. Also appropriate for submission to P&M are case studies, cross-cultural research, and psychological studies or profiles of individuals or groups with clear marketing implications.
The use of professional social networking sites such as LinkedIn can stir up feelings of self-doubt, research suggests.
Social Sciences
Nov 24, 2023
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14
In a study that gives new meaning to retail therapy, University of Alberta marketing researchers have found that consumers who feel lonely will often turn to brands that exude warmth.
Social Sciences
Mar 2, 2023
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22
Most gift givers likely won't choose a digital gift card over a physical gift card, even though many recipients would prefer the digital version.
Social Sciences
Feb 13, 2023
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1
Conventional wisdom suggests that salespeople should maintain close physical proximity to customers to demonstrate attentiveness, offer personal service and close sales. A survey of retail salespeople suggests that they feel ...
Social Sciences
Aug 5, 2021
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27
With so much competition in the market, ecommerce sites consistently face one huge problem—abandoned shopping baskets. It is believed that around $4.6 trillion worth of merchandise has been left unpurchased in online shopping ...
Economics & Business
Oct 29, 2019
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5
From a consumer perspective, what happens when a celebrity endorses different products in two advertisements that appear in the same magazine? Do you remember both equally? One better than the other? Neither?
Economics & Business
Jul 14, 2014
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0
(Phys.org) —As the Apple and Samsung legal battle rumbles on new research suggests that the consumer is the biggest winner in the 'copycat' branding war.
Economics & Business
Jul 12, 2013
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0
(Phys.org) —When judging the ethics of an action, most people believe themselves to be fair and impartial. Bad is bad, and greater offenses deserve greater punishment. However, according to research conducted at the University ...
Social Sciences
Mar 25, 2013
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