Marketing Science

Marketing Science is the premier journal focusing on empirical and theoretical quantitative research in marketing.

Publisher
INFORMS
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Twitter predicted to become a big TV screen

New research from scholars at Columbia Business School and the University of Pittsburgh questions the sustainability of Twitter, the social network that has more than 500 million registered users. The research was recently ...

Jul 25, 2013 4.3 / 5 (3) 2 | with audio podcast

Buying ad time just got easier

Today's consumers switch between media forms so often – from TV to laptops to smart phones – that capturing their attention with advertising has gone, as one CEO explained, from shooting fish in a barrel to shooting minnows.

Feb 19, 2013 1 / 5 (1) 0