Marketing Science

Marketing Science is the premier journal focusing on empirical and theoretical quantitative research in marketing.

Publisher
INFORMS
Some content from Wikipedia, licensed under CC BY-SA

Why let your sales force influence product prices?

From the outside, you might not notice the ongoing tension within many large businesses: the battle between salespeople, on the one hand, and marketers and product managers, on the other. Because the salespeople ...

Jul 30, 2014
3 / 5 (1) 0

Twitter IPO marks end, beginning in social media era

Is Twitter's stock offering the end of the social media era, or just the beginning? While Twitter appears to have carved out its niche in the social Internet, a big question now is how much growth and innovation ...

Sep 17, 2013
5 / 5 (2) 3

Twitter predicted to become a big TV screen

New research from scholars at Columbia Business School and the University of Pittsburgh questions the sustainability of Twitter, the social network that has more than 500 million registered users. The research was recently ...

Jul 25, 2013
4.3 / 5 (3) 2 | with audio podcast

Buying ad time just got easier

Today's consumers switch between media forms so often – from TV to laptops to smart phones – that capturing their attention with advertising has gone, as one CEO explained, from shooting fish in a barrel to shooting minnows.

Feb 19, 2013
1 / 5 (1) 0