Journal of Public Policy & Marketing is a forum for the findings, research, and discussion of marketing subjects that relate to both industry and government.
Understanding self-control: Eating and spending are different public policy issues
You can resist buying a candy bar while you're waiting in the checkout line at the grocery store—but you'll buy any pair of shoes that are on sale. Your best friend, in contrast, wouldn't dream of buying a pair of shoes ...
Researchers need to pay attention to differences in self-control
Whether it's resisting buying a candy bar in the checkout lane or purchasing an unneeded pair of shoes on sale at the mall, self-control varies from person to person. Researchers must pay attention to these differences in ...
Corporate responsibility eases customer reactions to bad service
Imagine standing in a long line at your favorite coffee shop only to receive the wrong order. What would you do?
Gun control: Focus on manufacturers, not just buyers, study shows
As the gun control debate continues, Kevin D. Bradford, an associate professional specialist in marketing at the University of Notre Dame's Mendoza College of Business, says the focus should be on those who distribute guns, ...
A necessity or a danger? Why we love and hate our credit cards
A new University of Sydney study has revealed the full extent of Australia's love-hate relationship with credit cards and those who use them.