Journal of Public Policy & Marketing is a forum for the findings, research, and discussion of marketing subjects that relate to both industry and government.
Corporate responsibility eases customer reactions to bad service
Imagine standing in a long line at your favorite coffee shop only to receive the wrong order. What would you do?
Gun control: Focus on manufacturers, not just buyers, study shows
As the gun control debate continues, Kevin D. Bradford, an associate professional specialist in marketing at the University of Notre Dame's Mendoza College of Business, says the focus should be on those who distribute guns, ...
A necessity or a danger? Why we love and hate our credit cards
A new University of Sydney study has revealed the full extent of Australia's love-hate relationship with credit cards and those who use them.