Established in 1936, Journal of Marketing has been the recognized leader in its field for more than seven decades. JM is positioned as the premier, broad-based, scholarly journal of the marketing discipline that focuses on substantive issues in marketing and marketing management.
Ideology prevents wheat growers from converting to more profitable methods, new study shows
U.S. wheat growers resist converting to a more profitable method of farming because of ideology – their personal beliefs about organic farming – rather than technical or material obstacles, according ...
Anti-organic: Why do some farmers resist profitable change?
Why do some chemical farmers resist a profitable conversion to organic methods? A new study in the Journal of Marketing suggests it may be because making that change feels like switching belief systems.
Good cause + moderate discount = more sales
Many businesses now offer customers the opportunity to make charitable donations to good causes along with their purchases, but does this really encourage the customer to buy more? According to a new study in the Journal of ...
New study reveals corporate social responsibility can lead to better customer service
Currently accepted wisdom in the corporate world is that in order to motivate frontline employees who serve customers, corporations need to increase their salary, make them feel more positive about the company, ...
Marketing research offers prescription for better nutrition
It may seem counter-intuitive to take health advice from a marketing professor, but when it comes to analyzing consumer data and its relationship to managing health issues such as diabetes, one University ...
New study reveals strategy for using free giveaways to maximize sales
New research from the University of Miami School of Business Administration offers marketers a strategy for how best to structure free giveaways with products in order to maximize sales.
Putting a human face on a product: When brand humanization goes wrong
(Phys.org) —When companies put a human face on their brand, the public usually responds positively. This advertising approach has brought us alarm clocks with sleepy faces and color-coated chocolate candies ...
Inviting customer complaints can kill business, study finds
Giving customers a chance to complain can be a bad idea if customers believe they're to blame for a product's failure, a new study from the Sauder School of Business at UBC shows.