Eyebuy: Sweeping glances can cost you money

Unplanned purchases are an important profit source for retailers. Because looking at products is always the first step in making a purchase decision, retailers apply various strategies in order to bring shoppers in juxtaposition ...

How consumers responded to COVID-19

The unpredictability of the COVID-19 pandemic and its impact on people's daily lives has facilitated changes ranging from social interactions to purchasing behavior. Adjusting to the many disruptions may seem difficult, but ...

Luxury consumption can fuel 'impostor syndrome' among some buyers

Purchasing luxury goods can affirm buyers' sense of status and enjoyment of items like fancy cars or fine jewelry. However, for many consumers, luxury purchases can fail to ring true, sparking feelings of inauthenticity that ...

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