Consumers are more likely to search for alternatives when they are given only one option, according to a new study in the Journal of Consumer Research.
Social Sciences
Jul 26, 2013
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Companies that empower consumers by involving them in important processes such as product development shouldn't also try to influence them through social media, according to a new study in the Journal of Consumer Research.
Social Sciences
Jul 26, 2013
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Twenty-five years ago, the Exxon Valdez spilled 11 million gallons of oil into Alaska's Prince William Sound. Americans found themselves cleaning up another giant oil spill in the Gulf of Mexico in 2010. According to a new ...
Economics & Business
Sep 16, 2014
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Women seek a greater variety of products and services when they are ovulating, according to a new study in the Journal of Consumer Research.
Social Sciences
Mar 31, 2015
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Consumers can have vastly different reactions to the same package deal, depending on the order the price and quantity are listed, according to a new study in the Journal of Consumer Research.
Social Sciences
Jan 17, 2012
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Consumers may be less satisfied with the choices they make if their options are presented one at a time rather than all at once, according to a new study in the Journal of Consumer Research.
Social Sciences
Nov 13, 2012
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Consumers who self-diagnose are more likely to believe they have a serious illness because they focus on their symptoms rather than the likelihood of a particular disease, according to a new study in the Journal of Consumer ...
Social Sciences
Jul 17, 2012
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0
Consumers will spend more to get rid of worn bills because they evoke feelings of disgust but are more likely to hold on to crisp new currency, according to a new study in the Journal of Consumer Research.
Social Sciences
Nov 13, 2012
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Purchasing luxury goods can affirm buyers' sense of status and enjoyment of items like fancy cars or fine jewelry. However, for many consumers, luxury purchases can fail to ring true, sparking feelings of inauthenticity that ...
Social Sciences
Dec 20, 2019
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117
You've got a full hour until your next meeting. But you probably won't make the most of that time, new research suggests.
Social Sciences
May 23, 2018
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