Journal of Consumer Research

Bringing style home

Does the ideal ratio of couch to rug size keep you up at night? Are the exposed wires of your stereo causing you angst? Is that crocheted toilet paper cover kitschy enough to be cool? If you wonder, then you are not alone.

Aug 13, 2012
3.7 / 5 (3) 0

YOLO: Aging and the pursuit of happiness

As human beings, we expend a great deal of time, money, and energy in the pursuit of happiness. From exotic travel to simply spending time with our grandchildren, the things that make us happy change as we age. A new study ...

Feb 11, 2014
2.8 / 5 (4) 0

The emotional oracle effect

A forthcoming article in the Journal of Consumer Research by Professor Michel Tuan Pham, Kravis Professor of Business, Marketing, Columbia Business School; Leonard Lee, Associate Professor, Marketing, Columbia Business School ...

Feb 24, 2012
5 / 5 (2) 3