Valentine's Day gift-giving strategy for the hopeless romantic
A little advice on shopping for your valentine: When aiming Cupid's bow, you don't need a perfect bull's eye to score points with your sweetheart.
A little advice on shopping for your valentine: When aiming Cupid's bow, you don't need a perfect bull's eye to score points with your sweetheart.
Social Sciences
Feb 9, 2015
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People who feel good about themselves are less likely to choose an attractive product than a functional one, according to a new study in the Journal of Consumer Research. But choosing highly aesthetic products may make people ...
Social Sciences
May 16, 2012
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People respond to facial cues and this affects their level of trust, according to a new study in the Journal of Consumer Research that looks at the way consumers react to morphed photo images.
Social Sciences
May 16, 2012
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Seeing is believing, but smellizing – a new term for prompting consumers to imagine the smell of a product – could be the next step toward more effective advertising.
Social Sciences
Feb 19, 2014
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Consumers are more likely to toss a dented can or a chopped-up piece of paper into the trash than to recycle it, according to a new study in the Journal of Consumer Research that examines recycling habits.
Social Sciences
Aug 20, 2013
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Do consumers make the same choices when products such as beer, soft drinks, or candy bars are sold individually or in bundles? According to a new study in the Journal of Consumer Research, consumers purchase a greater variety ...
Social Sciences
Oct 14, 2014
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If you're trying to lose weight, Weight Watchers might seem like the ideal place to share advice and get support. While this may be true when you first join, a new study in the Journal of Consumer Research shows you'll bond ...
Social Sciences
Jan 21, 2015
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9
Contrary to stereotypes, low-income trailer park residents form distinct groups with different visions of morality, according to a new study in the Journal of Consumer Research.
Social Sciences
Sep 10, 2013
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People who do not accept inequality are more likely to negatively evaluate companies that have committed wrongdoings than people who do accept inequality, and this response varies by culture, according to researchers at Penn ...
Social Sciences
Jan 28, 2021
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4
Consumers are more likely to remember an ad they've seen repeatedly if one element in the ad changes location from one exposure to the next, according to a new study in the Journal of Consumer Research.
Social Sciences
Oct 22, 2012
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