The Costco effect: Do consumers buy less variety at bigger stores?

Do consumers make the same choices when products such as beer, soft drinks, or candy bars are sold individually or in bundles? According to a new study in the Journal of Consumer Research, consumers purchase a greater variety ...

Weight Watchers: Shed the pounds but lose your friends?

If you're trying to lose weight, Weight Watchers might seem like the ideal place to share advice and get support. While this may be true when you first join, a new study in the Journal of Consumer Research shows you'll bond ...

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