Worried that you could be in a car accident? Insurance company X can protect you and your family. Afraid you will lose your children to drunk driving? MADD can help you educate them to avoid drinking and driving. According ...
Social Sciences
Mar 11, 2014
0
0
Seeing is believing, but smellizing – a new term for prompting consumers to imagine the smell of a product – could be the next step toward more effective advertising.
Social Sciences
Feb 19, 2014
0
0
Make the honor roll, go for the promotion, or try the tastiest entrée on the menu. In almost every facet of our culture, we are told to "go for the gold." So, why settle for "good enough" when "something better" is within ...
Social Sciences
Feb 11, 2014
0
0
Reality television has turned the spotlight on to people with excessive behaviors like hoarding and stockpiling. According to a new study in the Journal of Consumer Research, controlling the chaotic environment may be one ...
Social Sciences
Feb 11, 2014
0
0
From keeping up a daily exercise routine to eating healthy foods and avoiding impulse purchases, self-control is hard work. Ironically, when it comes to making decisions about our bodies, a new study in the Journal of Consumer ...
Social Sciences
Feb 11, 2014
0
0
As human beings, we expend a great deal of time, money, and energy in the pursuit of happiness. From exotic travel to simply spending time with our grandchildren, the things that make us happy change as we age. A new study ...
Social Sciences
Feb 11, 2014
0
0
From wearing a suit to a wedding to donning a tie for a job interview, American society has established unspoken rules for dress codes and proper etiquette. But there's always that one guy who wears the bright socks or the ...
Social Sciences
Feb 11, 2014
2
0
Fashion magazines come pre-loaded with scratch-and-sniff panels for perfume and aftershave, but what about advertisements for foods like chocolate chip cookies and fresh-baked bread? According to a new study in the Journal ...
Social Sciences
Feb 11, 2014
0
0
When natural disaster strikes, calls for help are broadcast on television and across the Internet. Despite being exposed to the needs of widespread relief organizations, only a small percentage of us actually follow through ...
Social Sciences
Feb 11, 2014
0
0
Consumers will cling to a product like Coke for comfort if watching a scary movie on their own, a new study from UBC's Sauder School of Business shows. This finding contradicts industry norms which see significantly fewer ...
Social Sciences
Feb 6, 2014
1
0
