New (road) signs of the times?
Traffic accidents claim lives, cause injury and cost money. Working on ways to reduce them is a constant battle.
Social Sciences
Mar 4, 2015
0
9
Journal of Consumer Research
Valentine's Day gift-giving strategy for the hopeless romantic
A little advice on shopping for your valentine: When aiming Cupid's bow, you don't need a perfect bull's eye to score points with your sweetheart.
Social Sciences
Feb 9, 2015
0
10
Does black-and-white advertising help consumers make better decisions?
According to a new study in the Journal of Consumer Research, black-and-white advertising gets consumers to focus on basic product features while color advertising can influence consumers to pay more for products with unnecessary ...
Social Sciences
Jan 21, 2015
0
26
Marketing a new product? Getting consumers to visualize using it could backfire
Companies often provide detailed information that encourages consumers to visualize using a new product. But does this make consumers more likely to buy it? According to a new study in the Journal of Consumer Research, it ...
Social Sciences
Jan 21, 2015
0
8
Trying to project an image of success? It could make you dwell on your failures
Life is full of experiences that challenge how we see ourselves and we often compensate by buying products that reinforce our ideal self-image. A new study in the Journal of Consumer Research shows that this type of retail ...
Social Sciences
Jan 21, 2015
0
14
Not so obvious: Consumers don't just assume bundled products are a better value
Product bundling is a common marketing strategy. According to a new study in the Journal of Consumer Research, retailers need to draw attention to the value of a package deal since consumers prefer products that are packaged ...
Social Sciences
Jan 21, 2015
0
7
When the price just feels right: Do rounded numbers appeal to our emotions?
Consumers usually look for the lowest price when shopping for a product. But can prices sometimes just feel right? According to a new study in the Journal of Consumer Research, consumers are drawn to prices with rounded numbers ...
Social Sciences
Jan 21, 2015
0
12
Humorous complaining: Funny online reviews get lots of attention but do they get results?
Unless you're just looking to entertain your fellow online shoppers, you may want to think twice about writing that funny Amazon or Yelp review. According to a new study in the Journal of Consumer Research, humorous complaints ...
Economics & Business
Jan 21, 2015
0
16
Weight Watchers: Shed the pounds but lose your friends?
If you're trying to lose weight, Weight Watchers might seem like the ideal place to share advice and get support. While this may be true when you first join, a new study in the Journal of Consumer Research shows you'll bond ...
Social Sciences
Jan 21, 2015
0
9
What does davos really do? Analyzing the World Economic Forum
Every January, hundreds of politicians, CEOs, scientific experts, and celebrities gather for their annual meeting in the exclusive Swiss ski resort of Davos to "improve the state of the world." Yet, the World Economic Forum's ...
Economics & Business
Jan 20, 2015
2
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