Journal of Consumer Research

Ownership increases the value of products

The price a consumer will pay for a product is often significantly less than the price they will accept to sell it. According to a new study in the Journal of Consumer Research, this occurs because ownership of a product enhanc ...

Aug 15, 2012
2 / 5 (1) 0

Bringing style home

Does the ideal ratio of couch to rug size keep you up at night? Are the exposed wires of your stereo causing you angst? Is that crocheted toilet paper cover kitschy enough to be cool? If you wonder, then you are not alone.

Aug 13, 2012
3.7 / 5 (3) 0

A closer look at the consuming gaze

Rows of chip bags in a vending machine, endless bottles of shampoo on pharmacy shelves, long lines of books arranged in the bestsellers section at the bookstore. From supermarket shelves to barroom beer selection, long lines ...

Jul 30, 2012
4 / 5 (1) 0