Curves or angles? Shapes in businesses affect customer response
When you're waiting in a busy restaurant or doctor's office, it may matter whether the tables, light fixtures and other objects are round or square.
The Journal of Business Research applies theory developed from business research to actual business situations. Recognizing the intricate relationships between the many areas of business activity, JBR examines a wide variety of business decisions, processes and activities within the actual business setting. Theoretical and empirical advances in buyer behavior, finance, organizational theory and behavior, marketing, risk and insurance and international business are evaluated on a regular basis. Published for executives, researchers and scholars alike, the Journal aids the application of empirical research to practical situations and theoretical findings to the reality of the business world.
When you're waiting in a busy restaurant or doctor's office, it may matter whether the tables, light fixtures and other objects are round or square.
Economics & Business
May 1, 2018
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20
With the "creative class" on the rise, many businesses are trying to capitalize on imagination and innovation. But when it comes to creative juices, some societies have a faster flow than others. That's because, as new research ...
Social Sciences
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1000
Female-led businesses had a harder time bouncing back from the pandemic than firms run by men, according to new research from the University of Surrey. This was attributed to women having, on average, less access to external ...
Economics & Business
Jan 11, 2024
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1
In an effort to reduce costs and improve customer satisfaction, retailers have implemented self-checkouts in stores across the country. They have become increasingly popular, but some brands like Walmart are removing self-checkouts ...
Social Sciences
Jan 4, 2024
1
1
Despite the growing interest in Business Model Innovation (BMI), there is a lack of robust empirical evidence regarding its long-term effects. This gap is now being filled by the research efforts of authors Prof. Dr. Lutz ...
Economics & Business
Nov 14, 2023
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1
Corporate initiatives focused on diversity, equity and inclusion (DEI) for vulnerable social groups can change a company in many ways. According to researchers at the University of New Hampshire, how DEI affects a business' ...
Economics & Business
Sep 29, 2023
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32
The stock market is known for its unpredictable nature. But how do investors react when an external event further throws it into chaos?
Economics & Business
Sep 18, 2023
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1
At the peak of the COVID-19 pandemic, at least 557 million workers were forced to work from home.
Social Sciences
Jul 26, 2023
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7
People react to customer service failures in three ways, impacting on whether they share their experience online, according to new research which suggests that companies need to rethink how they respond to individual customers.
Social Sciences
Jun 13, 2023
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14
Imagine browsing through your social media feed and finding out about two purchases made by your friends. One friend went on a vacation to a tropical island. Another friend bought a new, top-of-the-line TV.
Social Sciences
Jun 13, 2023
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8