The Journal of Business Research applies theory developed from business research to actual business situations. Recognizing the intricate relationships between the many areas of business activity, JBR examines a wide variety of business decisions, processes and activities within the actual business setting. Theoretical and empirical advances in buyer behavior, finance, organizational theory and behavior, marketing, risk and insurance and international business are evaluated on a regular basis. Published for executives, researchers and scholars alike, the Journal aids the application of empirical research to practical situations and theoretical findings to the reality of the business world.
New study finds losing family more important than money when it comes to problem gambling messages
Advertising messages outlining social consequences of problem gambling tend to be more effective than those that show the loss of material possessions or money, says a new report from the University of Melbourne.
Is bargain shopping a family trait?
If clipping coupons and bargain hunting gives you a thrill, there's a good chance that at least one of your parents had the same enthusiasm. A Rutgers University-Camden marketing expert says "deal proneness" is a trait passed ...
Sports betting becoming 'normal' – potentially leading to peer pressure and risky gambling
Sports betting is becoming a normal social group practice but could potentially lead to peer pressure and risky gambling behaviour.
The neuroscience of consumer choice
Like doctors diagnosing an ailment, University of Akron marketing researchers have peeked into consumers' brains to understand why some ads ring up quick sales while others don't.
How creative are you? Study shows culture impacts creativity
With the "creative class" on the rise, many businesses are trying to capitalize on imagination and innovation. But when it comes to creative juices, some societies have a faster flow than others. That's because, as new research ...
Research reveals the three keys to slogan likability
(Phys.org) —New work published by a University of Georgia researcher helps explain why consumers gravitate toward "Got milk?" rather than "I'm lovin' it."
Marketing study shows ethnically diverse workforce may improve customer experience
Service-oriented businesses that want to succeed with minority customers should consider hiring frontline employees who represent those ethnic groups, particularly when the business caters to Hispanics or Asians, a recent ...
Consumers seek product information based on social standing, research finds
(Phys.org)—When it comes to buying decisions, it's more about who you know than what you know for some people, according to a Colorado State University researcher, whose work may have a significant impact on how marketers ...