Journal of Business Research

The Journal of Business Research applies theory developed from business research to actual business situations. Recognizing the intricate relationships between the many areas of business activity, JBR examines a wide variety of business decisions, processes and activities within the actual business setting. Theoretical and empirical advances in buyer behavior, finance, organizational theory and behavior, marketing, risk and insurance and international business are evaluated on a regular basis. Published for executives, researchers and scholars alike, the Journal aids the application of empirical research to practical situations and theoretical findings to the reality of the business world.

Publisher
Elsevier
Impact factor
1.872 (2011)
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Is bargain shopping a family trait?

If clipping coupons and bargain hunting gives you a thrill, there's a good chance that at least one of your parents had the same enthusiasm. A Rutgers University-Camden marketing expert says "deal proneness" is a trait passed ...

dateJun 08, 2015 in Social Sciences
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