The International Journal of Research in Marketing is an international, double-blind peer-reviewed journal for marketing academics and practitioners. Building on a great tradition of global marketing scholarship, IJRM aims to contribute substantially to the field of marketing research by providing a high-quality medium for the dissemination of new marketing knowledge and methods. Among IJRM's targeted audience are marketing scholars, practitioners (e.g., marketing research and consulting professionals) and other interested groups and individuals.
Customers will pay more today if there's payback later, shows equal billing study
What's not to like about getting a refund? It's a possibility under equal billing plans, where consumers are charged the same amount every month for consumption-based services such as energy or water. Those billings are later ...
Marketing analytics ups Fortune 1000 return on assets 8 percent, says operations research study
Fortune 1000 companies that increase their use of marketing analytics improve their return on assets an average 8% and as much as 21%, with returns ranging from $70 million to $180 million in net income, according to a paper ...
Researchers uncover economic value of customer satisfaction
(Phys.org)—If you're looking to justify a marketing investment, consider a new study by researchers at the University of Kansas School of Business.