The International Journal of Research in Marketing is an international, double-blind peer-reviewed journal for marketing academics and practitioners. Building on a great tradition of global marketing scholarship, IJRM aims to contribute substantially to the field of marketing research by providing a high-quality medium for the dissemination of new marketing knowledge and methods. Among IJRM's targeted audience are marketing scholars, practitioners (e.g., marketing research and consulting professionals) and other interested groups and individuals.
Researchers' model helps predict consumer spending
When a business wants to predict consumer expenditures at a competing firm, the task can be difficult.
What sounds make us feel safe in public?
Rationally speaking, most people know that random, violent crime is rare. But that doesn't keep them from getting the creeps when they walk through a parking structure or other public place that's not well-lit or crowded.
Customers will pay more today if there's payback later, shows equal billing study
What's not to like about getting a refund? It's a possibility under equal billing plans, where consumers are charged the same amount every month for consumption-based services such as energy or water. Those billings are later ...
Researchers uncover economic value of customer satisfaction
(Phys.org)—If you're looking to justify a marketing investment, consider a new study by researchers at the University of Kansas School of Business.
Marketing analytics ups Fortune 1000 return on assets 8 percent, says operations research study
Fortune 1000 companies that increase their use of marketing analytics improve their return on assets an average 8% and as much as 21%, with returns ranging from $70 million to $180 million in net income, according to a paper ...