The International Journal of Research in Marketing is an international, double-blind peer-reviewed journal for marketing academics and practitioners. Building on a great tradition of global marketing scholarship, IJRM aims to contribute substantially to the field of marketing research by providing a high-quality medium for the dissemination of new marketing knowledge and methods. Among IJRM's targeted audience are marketing scholars, practitioners (e.g., marketing research and consulting professionals) and other interested groups and individuals.
How are profitability, market share, and the digitalization of a company connected? To get to the bottom of this question, the researchers developed a new profitability model based on over 6,000 cases from around 800 US companies ...
Economics & Business
Mar 21, 2024
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11
Especially in times of economic crisis, companies frequently lay off employees. In the short term, this can reduce costs—but what consequences does this measure have for a company's brand? A new study by researchers from ...
Economics & Business
Oct 23, 2023
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23
Marketing researchers have identified the combination of characteristics that make people "like" images on the social media platform Instagram. For example, the visual complexity of images has a significant effect on whether ...
Social Sciences
Jan 19, 2022
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3
What should we get for our kids this holiday? As children get older, giving them something they can experience (live through) instead of material things makes them happier, according to new research led by Lan Nguyen Chaplin, ...
Economics & Business
Nov 24, 2020
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4
With the worldwide spike in unemployment caused by the COVID-19 pandemic, many people may turn to volunteerism as a way to pass their newly found free time. But new research suggests that volunteers who also receive government ...
Economics & Business
Sep 28, 2020
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4
No company has the exact same marketing strategy when it comes to managing its suite of products and brands, but a team of researchers led by Michigan State University faculty is the first to identify universal strategies ...
Economics & Business
Nov 6, 2019
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5
Mobile coupons not only drive customers to spend money during a promotion—they can encourage long-term purchase behavior as well.
Economics & Business
Jul 16, 2018
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4
The marketplace is becoming more inclusive than ever. Today, advertisements that include models from ethnic minorities are commonplace. That wasn't the norm a few decades ago.
Social Sciences
Aug 24, 2017
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6
Investment in building a company's brand is not just about generating sales but also has a measurable impact on the business's ability to raise funds, a new study has found.
Economics & Business
Apr 21, 2017
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2
The video game industry is a massive one, with some $93 billion in annual sales. Budgets for major titles rival those for major motion pictures. This fall's 800-pound gorillas include Halo 5 and Star Wars Battlefront. But ...
Economics & Business
Nov 11, 2015
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