Archive: 05/9/2011

How do creative ads shake up the way we think?

Innovative ads can help creative consumers break away from their existing thought patterns, according to a new study in the Journal of Consumer Research. These creative stimuli can affect the way consumers process inform ...

dateMay 09, 2011 in Social Sciences
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Update on Gliese 581d's habitability

When last we checked in on Gliese 581d, a team from the University of Paris had suggested that the popular exoplanet, Gliese 581d may be habitable. This super-Earth found itself just on the edge of the Gold ...

dateMay 09, 2011 in Astronomy
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'The 100-m telescope is better than ever before'

For four decades, a white dish has dominated the landscape around the village of Effelsberg in the Eifel. This is where the 100-metre telescope of the Max Planck Institute for Radio Astronomy was inaugurated on May 12, 1971. ...

dateMay 09, 2011 in Astronomy
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The antenna in the valley

When Galileo Galilei turned his modest “spy glass” towards the stars in the summer of 1609, he opened up new skies. He observed things which no one had ever seen before: mountains and craters on ...

dateMay 09, 2011 in Astronomy
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