Archive: 15/12/2008

For best results, ask a few thought-provoking questions

The next time a telemarketer opens with a friendly question, you might stop and wonder why. A new study in the Journal of Consumer Research shows that it is surprisingly effective when salespeople or fundraisers ask how your ...

dateDec 15, 2008 in Other
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Multiple axons and actions with PSD-95

Nitric oxide gets neurons together. And it seems to do it backward. Work by Nikonenko et al. suggests that a protein called PSD-95 prompts nitric oxide release from postsynaptic dendritic spines, prompting nearby presynaptic ...

dateDec 15, 2008 in
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