Archive: 12/14/2009

Does scent enhance consumer product memories?

It may seem odd to add scent to products like sewing thread, automobile tires, and tennis balls, as some companies have done. But a new study in the Journal of Consumer Research says scent helps consumers remember produc ...

Dec 14, 2009
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Ancient pygmy sea cow discovered

(PhysOrg.com) -- The discovery of a Middle Eocene (48.6-37.2 million years ago) sea cow fossil by McGill University professor Karen Samonds has culminated in the naming of a new species. This primitive "dugong" ...

Dec 14, 2009
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