14/09/2007

Study: 'Confuse-reframe' sales pitch works

A U.S.-led international study has found consumers can be easily confused into buying a product by a new sales technique called "disrupt-then-reframe."

NASA keeps eye on ozone layer amid Montreal Protocol's success

NASA scientists will join researchers from around the world to celebrate the 20th anniversary of the Montreal Protocol, an international treaty designed to reduce the hole in Earth's protective ozone layer. The United Nations ...

Progress in understanding the malarial parasite

About 2 million people die of malaria every year, of which more than a million are children in sub-Saharan Africa. Malaria is caused by a protozoan parasite belonging to the genus Plasmodium, and Plasmodium falciparum is ...

Nonstick chewing gum to become a reality

Easy-to-remove chewing gum is to become a reality, thanks to a major technological breakthrough. The announcement will be made this week at the BA Festival of Science in York, UK.

Nuclear physicists examine oxygen's limits

Physicists at the National Superconducting Cyclotron Laboratory (NSCL) at Michigan State University have made a unique measurement of an exotic oxygen nucleus, leading scientists one step closer to deciphering the behavior ...

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