11/12/2012

Need to move soon? Don't trust your emotions

Consumers are more likely to make emotional instead of objective assessments when the outcomes are closer to the present time than when they are further away in the future, according to a new study in the Journal of Consumer ...

How do stay-at-home dads seek greater social acceptance?

In order to avoid the stigma and loss of status posed by their lifestyle choice, stay-at-home fathers are mobilizing to build greater legitimacy for their marginalized gender identity, according to a new study in the Journal ...

Eating or spending too much? Blame it on Facebook

Participating in online social networks can have a detrimental effect on consumer well-being by lowering self-control among certain users, according to a new study in the Journal of Consumer Research.

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