Companies should use existing brand names and add new, sub-brand names to maximize revenue when introducing new products to market, according to a new study from the University at Buffalo School of Management.
Economics & Business
May 7, 2014
0
0
The US Global Change Research Program released its Third National Climate Assessment (NCA) of the impacts of climate change on biodiversity and ecosystems this Tuesday, May 6. The NCA is the most comprehensive peer-reviewed ...
Environment
May 7, 2014
0
0
The intervals between geyser eruptions depend on a delicate balance of underground factors, such as heat and water supply, and interactions with surrounding geysers. Some geysers are highly predictable, with intervals between ...
Earth Sciences
May 7, 2014
0
1
Physicists are now designing novel materials with physical properties tailored to meet specific energy consumption needs. Before these so-called materials-by-design can be applied, it is essential to understand their characteristics, ...
Nanophysics
May 7, 2014
0
0
Swiss scientists have discovered a new species of aculeate wasp, not hidden somewhere in a jungle on a remote continent, but in Central Europe, in a swampy area just a few kilometers from Zurich. The new species named "Polistes ...
Plants & Animals
May 7, 2014
0
0
A tropical low was affecting southern India and Sri Lanka on May 6 at 0809 UTC when the Tropical Rainfall Measuring Mission satellite called TRMM flew above it. By May 7, System 91B moved over southwestern India and became ...
Earth Sciences
May 7, 2014
0
0
Rice University bioengineers have created a hydrogel that instantly turns from liquid to semisolid at close to body temperature – and then degrades at precisely the right pace.
Materials Science
May 7, 2014
0
0
A team of scientists from the Universidad de La República, Uruguay discovered three native to northern Argentina new species of the engaging spider group of the tarantulas. The study describing the newly found tarantulas ...
Plants & Animals
May 7, 2014
0
0
Gang members are twice as likely to become both a victim and an offender of a crime than non-gang members, as single acts of violence often lead to retribution between gangs as a whole, according to a new study.
Social Sciences
May 7, 2014
0
0
While flexible gadgets such as "electronic skin" and roll-up touch screens are moving ever closer to reality, their would-be power sources are either too wimpy or too stiff. But that's changing fast. Scientists have developed ...
Nanomaterials
May 7, 2014
0
0
